Course overview
Create the best possible experiences for your web and mobile visitors. Understand your customers’ needs and use these insights to optimise your design and content. Learn how to test and improve your web and mobile media using analytics tools and techniques.
Campus locations
What you'll learn
- Better understand user experience (UX) and why it is important
- Understand your customers’ needs and what they value with mobile and online customer journeys
- Learn how to map the customer journey and use this to identify opportunities on web and mobile
- Learn how to create a better user experience through User-Centered Design (UCD) methods
- Learn techniques to assess and test the user experience
Study method
- In-class
- Online
- Blended
Locations
- England
- London
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Duration study load
1 day (7 CPD hours)
Testimonials
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Katherine Fleet, MatrixUser Experience"If you want to meet great people from the widest range of industries while learning from industry greats in amazing facilities, the IDM is for you"
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User Experience ReviewUser Experience"Trainers depth of knowledge and experience made this session particularly useful and interesting."
Delivery
Home Learning
All learning products and services are currently being delivered digitally using the following engaging formats:
- Virtual classroom: Tutor-led, live, online classroom environments
- Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
The UX course is designed for digital marketing, eCommerce, loyalty and online product specialists.
Enrol onto ‘User Experience’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Subjects
- Identifying user needs, behaviours, motivations and what they value in relation to online and mobile
- Creating a ‘backlog’ of functionality for the project based on user stories
- Preparing a benchmark document of competitors to define best and worst practice for online and mobile activity
- Usability research exercise
- Customer journeys and journey mapping for online and mobile
- Identifying top tasks for the journeys they represent
- Creating user flows to illustrate the different persona needs for online and mobile
- Auditing Information Architecture (IA) for your website or mobile app
- Assigning UX and design teams user stories from your backlog
- Interaction and visual design
- Principles of user-centred design and best practice
- Responsive design
- Designing for mobile: touchscreens, gestures, multiple operating systems
- Preparing paper “low fidelity” wireframes
- Evolving coded “high fidelity” prototypes
- Why prototyping makes commercial sense and wins over stakeholders
- Preparing assets for prototyping
- Defining the purpose of the page
- Focus on user benefits and credibility
- Headlines, language and tone of voice
- Communicating the page messages
- Adopting a culture of constant testing and iteration
- Overview of analytics tools: online, guerrilla testing, focus groups
- User testing and moderation techniques
- Best practice tips for a website, mobile and tablet
- Adding to the development schedule
- Accessibility – touch on requirements
About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
