Create the best possible experiences for your web and mobile visitors. Understand your customers’ needs and use these insights to optimise your design and content. Learn how to test and improve your web and mobile media using analytics tools and techniques.
Online: Self-study, via an always-on, always open portal, providing an engaging multimedia learning experience
Who's it for?
The UX course is designed for digital marketing, eCommerce, loyalty and online product specialists.
Enrol onto ‘User Experience’ course and receive the ‘DMA Data Guide’. The guide has been devised by numerous marketing industry experts. It will help you understand how to do one-to-one marketing the right way.
Understanding your customer and usability research
Identifying user needs, behaviours, motivations and what they value in relation to online and mobile
Creating a ‘backlog’ of functionality for the project based on user stories
Preparing a benchmark document of competitors to define best and worst practice for online and mobile activity
Usability research exercise
Mapping the experience, user flows and Information Architecture
Customer journeys and journey mapping for online and mobile
Identifying top tasks for the journeys they represent
Creating user flows to illustrate the different persona needs for online and mobile
Auditing Information Architecture (IA) for your website or mobile app
User-Centered Design (UCD)
Assigning UX and design teams user stories from your backlog
Interaction and visual design
Principles of user-centred design and best practice
Designing for mobile: touchscreens, gestures, multiple operating systems
Wireframes and prototyping
Preparing paper “low fidelity” wireframes
Evolving coded “high fidelity” prototypes
Why prototyping makes commercial sense and wins over stakeholders
Preparing assets for prototyping
Optimising content and page composition
Defining the purpose of the page
Focus on user benefits and credibility
Headlines, language and tone of voice
Communicating the page messages
Testing the experience
Adopting a culture of constant testing and iteration
Overview of analytics tools: online, guerrilla testing, focus groups
User testing and moderation techniques
Best practice tips for a website, mobile and tablet
Adding to the development schedule
Accessibility – touch on requirements
Want more information about the subjects for this course?
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Course fees – £450 (Non-Member) £400 (Member)
No government funding available for this course
Find out more about the payment options for this course
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About Institute of Data & Marketing
For 30 years, it's been our mission to provide best-in-class training, qualifications, events, resources and membership services to meet the real-world needs of today's digital, direct and data marketers.
Committed to helping every marketer be the best they can be, the Institute of Data & Marketing exists to support, encourage and improve marketing performance from your first steps on the career ladder, right to the very top.
Every Institute of Data & Marketing programme is designed and delivered by practising marketers, who know what it takes to succeed at the job and are dedicated to helping you succeed in yours. The Institute of Data & Marketing advocates lifelong learning. We maintain an up-to-date training and qualifications portfolio designed to meet the needs of marketing practitioners throughout their careers—at every stage, from college student to senior marketing manager.
The Institute of Data & Marketing has a worldwide reputation for the quality and practical nature of its training and qualifications. Our services – for individual marketers and businesses – are in demand worldwide as more and more businesses seek to apply personal, customer-centric, one-to-one marketing.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Who is this course for?
I'm studying for personal growth or development
I'm looking for courses for on-the-job training or on behalf of an organisation
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll also receive a course consultation with Institute of Data & Marketing
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