Upon completion of this course, you’ll walk away with the ability to:
Plan what to publish and when
Identify what metadata to use, which YouTube features to set up to make sure your content is discovered by the right audience
Curate all of your content libraries to boost and keep up engagement
Build a successful distribution and promotion strategy
Cross-promote content to increase video views and engagement
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Duration study load
Who's it for?
Whether you are still thinking of launching a YouTube channel for your brand or already have one, this course will help you leverage the power of video in the best way possible.
Introduction to YouTube and video marketing
Evolution of YouTube
The power of online video
Why YouTube SEO is important
Keeping up with the YouTube algorithm changes
Producing a Video Content Strategy
Content creation planning & strategy
Producing a content calendar
Identifying content trends
What makes content “Sharable”?
Publishing Videos and YouTube SEO
Video title optimisation
Video description optimisation
Content Curation Techniques for Higher Engagement
The power of playlisting
Optimising archive and library content
Passive content curation
Content Distribution and Promotion
Other content distribution platforms
Paid vs unpaid promotion
Passive & Active Cross-promotion
What is cross-promotion?
What is collaboration?
Active cross-promotion techniques
Passive cross-promotion techniques
Understanding YouTube data & analytics
Basics of YouTube Analytics
What is watch-time & why is it so important?
Understanding your audience via YouTube Analytics
Key metrics to track
Want more information about the subjects for this course?
Get the course guide
Course fees – £598.80
No government funding available for this course
Find out more about the payment options for this course
Get the course guide
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
Want to know more about this course? Complete the form and learn about:
Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
Want to know more about this course?
Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from Jellyfish Training
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