When Marc Lewis persuaded the advertising industry to back him in reinventing John Gillard’s much-missed School of Communication Arts in 2010, he was driven by a burning desire to offer something better than the traditional university model.
Because, while universities are ideal for developing certain disciplines, they are far from the best places for those pursuing a vocation – i.e. the next generation of copywriters, art directors and creative technologists that the industry desperately needs to keep it fresh, vibrant and relevant.
So, SCA was reborn with a mandate to seek out the best creative talent, nurture them, cajole them, and inspire them to be the next advertising superstars. We’re now celebrated as one of the most awarded advertising schools in the world, with 2020 being our most successful year on record.
And we’re pleased to say that over 80% of our alumni secure a job at a top 100 agency within six months of finishing the course, going on to become some of the leading art directors, copywriters and creative directors in the business.