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Online MSc Global Business Management and Digital Marketing

Study Method Online
Provider University of Roehampton Online
Start Date Enrol anytime
University of Roehampton Online

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Course overview

Unlock your potential as a forward-thinking leader with a programme that combines strategic management with innovative digital marketing practices.

This curriculum equips you to thrive in an interconnected world, blending essential business foundations with cutting-edge tools to drive growth in the digital age.

You’ll learn to harness the power of data, digital strategies, and consumer insights to lead transformative marketing campaigns that respond to emerging trends like AI, sustainability, and global shifts.

By engaging in real-world projects and collaborating with industry experts, you’ll gain the skills and confidence to excel as a leader and make a lasting impact across diverse markets.

Job outcomes

  • Business Management and Digital Marketing Roles

Want to see more job outcomes and how your future could change?

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
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Duration study load

  • 1 year full-time
  • 2 years part-time

Delivery

Online

Entry requirements

Higher education requirements:

To be eligible for this programme you should hold a second-class honours degree of any background from a recognised university, or an equivalent business qualification. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

English language requirements:

Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue.

How to apply

  • Academic qualifications (certificate or transcript)
  • Valid English language qualification
  • Personal statement
  • Two references

Find out more about the entry requirements for this course

Course features

  • Study while you work: With Roehampton’s cutting-edge virtual learning platform, you can seamlessly balance your academic journey with your professional and personal commitments.
  • Master real-world digital marketing skills: Gain hands-on experience with the latest marketing tools and strategies, designed to equip you with the expertise to thrive in today’s digital-first business world.
  • Develop strategic leadership: Enhance your leadership skills to effectively drive innovation, manage change, and lead teams in dynamic, global business environments.
  • Learn from experts: Benefit from the expertise of industry leaders and experienced academics who bring valuable real-world insights directly into your virtual classroom.
  • Harness cutting-edge digital tools: Gain proficiency in advanced technologies and analytical tools, preparing you to tackle the business challenges of tomorrow’s digital landscape.
  • Collaborative growth: This programme promotes teamwork, fostering both technical and interpersonal skills that are essential for success in the computing and business sectors.
  • Learn with a global cohort: Collaborate with peers from around the world, gaining fresh perspectives, building cross-cultural networks, and expanding your professional horizons.
  • Work on career-focused projects: Engage in real-world consultancy or applied research projects that tackle live business challenges, ensuring your learning is both impactful and career-enhancing.
  • Comprehensive support: Roehampton provides a wealth of accessible support, from academic guidance to career counselling, ensuring that you have the resources to succeed.
  • Broaden your global perspective: Enhance your leadership skills and self-development through the Global Leadership Programme, featuring live guest lectures, online workshops, and valuable industry connections.

Subjects

Core Modules
Global Strategic Management

Develop the expertise to formulate and execute corporate strategies on a global scale, incorporating sustainability, data-driven decision-making, and stakeholder relations to drive business success.

Strategic Marketing

Explore how global businesses create strategies to add value and maintain competitiveness in the digital era. Apply key marketing concepts to real-world business challenges, focusing on product innovation and services marketing.

Leadership and Change Management

Learn to lead organisations through periods of change, mastering strategies to manage cultural differences, enhance employee engagement, and improve leadership effectiveness in a dynamic business environment.

Financial Performance Management

Acquire the skills to manage financial resources effectively, using tools such as budgeting, the balanced scorecard, and cost analysis to drive organisational performance and support strategic decision-making.

Business Research Methods
Elective Modules
Digital Marketing Practice

Evaluate and design effective digital marketing strategies, developing the skills to create impactful campaigns. Examine how digital tools are transforming traditional marketing practices in a rapidly evolving landscape.

Emerging Digital Issues

Examine the emerging challenges in digital marketing, such as AI, e-loyalty, and privacy. Study their impact on society and business, and how they are reshaping global marketing strategies.

Online Consumer Psychology

Gain insight into consumer behaviour in digital environments, focusing on motivations and decision-making. Use these insights to refine digital marketing strategies and enhance customer experiences.

Social Media and Influencers

Learn to manage social media presence and leverage platforms to achieve business success. Analyse trends, develop social media campaigns and explore the ethical and legal considerations involved.

Dissertation or Consultancy Project

Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.

Want more information about the subjects for this course?

Payment options

Course fees – £8,500

Fees and funding opportunities

Roehampton’s dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.

Study Loans

Applicants from England and Wales can access a Master’s Loan of up to £12,471 from Student Finance for the 2025/26 academic year. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.

Repayment Terms

Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England.

Find out more about the payment options for this course

About University of Roehampton Online

The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions. For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life. Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES), Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.

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