Marketing & Communication

The field of Marketing and Communication is currently one of the more promising fields on the job market. Job security, a variety of possible career choices and the dynamic and diverse nature of this field only make up some of the appeal that Marketing & Communications holds to those weighing up potential career paths. Regardless of what your goals may be, we have countless training courses to help you get there; from short marketing courses to digital marketing degrees that will teach you all you need to know to succeed in the field. Check them out today!

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Subjects in Marketing & Communication

Digital Marketing
Marketing
Media
Music
Public Relations
Public Speaking

Benefits of Studying Marketing & Communication

Similarly to fields such as IT and Retail, Marketing & Communication is yet another field that has been put on the spot by the digital boom and forced to rethink and reform many of its workings. This has largely been a success, and those willing to obtain the necessary skills and knowledge can expect to benefit from:

Diverse career paths

From advertising and sales to SEO and content marketing, the field allows for countless preferences and professional avenues.

Rising demand

The fast-changing marketing landscape and subsequent creation of brand new roles lead to increasing demand for qualified marketers.

Promising salaries

Both entry-level and more senior professionals can benefit from lucrative salaries that often trump the national average.

Job security

The vital part marketing plays in every business’s success means that even when the economy shifts, the demand for marketing professionals remains stable.

Marketing & Communication FAQ

What is ‘marketing communication’?
Marketing communication refers to the means used by businesses to convey messages about their brand, products and services to their target audience. It’s considered a key component of every company’s business strategy for a good reason. After all, communication is how companies inform potential buyers of their products, and build productive, long-lasting customer relationships, both of which are vital to their success. Social media, blogs, company websites and email campaigns are some examples of the communication tools often used to this end.

Marketing communication also features in the 4Ps of marketing (also known as the marketing mix), though it tends to be referred to as promotion – with the other 3Ps standing for product, price, and place. What’s more, communication is so important to and within the field that it has its own mix called the marketing communications mix. This is made up of various methods used by companies to carry messages about their products and services to potential customers. Some examples include advertising, personal selling, public relations, word-of-mouth marketing and direct marketing. Because these methods all approach promotion from different angles, they make use of different communication channels and means. This is done to ensure that the intended message reaches the desired target market.

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Career Paths

The fast-growing landscape of Marketing & Communication affords those aspiring to a career in the field a wide array of career choices. These can easily be tailored to personality type, interests and values. You may be able to take up employment in booming areas such as:

Digital Marketing

Content Marketing

SEO

Social Media Marketing

Ecommerce

Email Marketing

Top 6 Roles

The past few years have seen the world of marketing face unprecedented change, bringing with it the demand for and popularity of roles such as:

  • PPC Manager
  • Content Manager
  • SEO Manager
  • Social Media Manager
  • Ecommerce Manager
  • Email Marketing Manager

Career Prospects

The steadily-rising demand for savvy marketing professionals also translates into generous salaries; in many cases unmatched by other professional sectors in the UK as a whole.

UP TO
£0,000
Average Marketer Salary

Job Growth

2011 → 2019

0,000
Marketers are employed in the UK

Marketing Qualifications

0%
of marketers hold a bachelor's degree
  • 17.7% master’s degree
  • 10.6% diploma
  • 2% HNC/HND

Levels of Courses

Level 3

Completion of this level allows you to progress on to the next level of study (Level 4/Certificate). This level may also qualify you for some junior-level positions in the industry, but you’re highly advised to secure your prospects by gaining more qualifications.

Level 4 • Certificate

Completion of this stage enables you to advance to Diploma-level study, though a limited number of undergraduate courses may be available to you as well as entry-level employment with smaller businesses.

Level 5 • Diploma

Completion of this stage qualifies you for employment within the marketing industry, though some employers may still ask for more advanced-level certification and knowledge. However, you are now able to enroll in all relevant university courses.

Level 6 • Bachelor’s

Completion of this level gives you the opportunity to continue studying at graduate level, or pursue employment in a relevant field of your choice. Most, if not all, career paths within marketing are within your reach.

Level 7 • Master’s

Completion of master’s level of study continues to qualify you for roles within the field. Holding this qualification may or may not strengthen your application – at this stage, industry experience is often prioritised over above-bachelor’s qualifications.

How to Become a Marketer

  • Decide on your area of interest

    The great thing about marketing is that it caters to all personality types and interests. This, however, means that you really need to think about what yours are and what area within the field would be the best fit for you.

  • Research and apply for courses

    The right course can make all the difference in terms of how fast your progress in your skills and knowledge as well as the kind of jobs that will be available to you. Choose your course carefully.

  • Look for jobs that fit your skills and knowledge

    With qualifications under your belt, apply for jobs that match your skills and knowledge, and have the potential to help you get lots more.

Ways to Study Marketing & Communications

In-Class

This method involves you working independently from a place of your choice and studying uploaded course material at your own speed and according to your own learning preferences.

In-Class

This is the traditional study method and it involves having a teaching professional use their own skills to help you understand the material.

Blended

This method entails a combination of online and in-class study. The online to in-class ration will vary depending on course provider.

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Skills for Marketers

Communication
Multitasking
Creativity
Interpersonal
Adaptability

Although boasting the right set of soft skills is hugely important to your success in any field, having certain hard skills and personality traits will likely not only boost your job application but also make your path to success in the field of Marketing & Communication somewhat easier. Examples of traits that industry experts agree to be most important are curiosity, attention to detail, innovation and the ability to build positive working relationships. As for hard skills, those that are guaranteed to help you get ahead are:

Critical Thinking

Web Publishing

Understanding of Analytics

IT Skills

Business & Commercial Acumen

What Daily Tasks Do Marketers Do?

  • Planning and coordinating marketing activities
  • Performing tasks needed to meet overall marketing strategy
  • Studying the competition
  • Generating content

Work in Marketing & Communication is one of the few fields where you can almost effortlessly convert your passion and personality type into a well-paying career. Whether you’re in your element in the heart of the action and networking, or you’re more taken by making your impact from behind the scenes, this sector can accommodate you. With its soaring job growth, promising salaries and the chance to forge an impressive, versatile skillset, Marketing & Communication is the obvious choice for many other students just like you. Check out our courses and fast track your career in a sector that won’t leave you bored!

What are you waiting for? Get started on your journey today.

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