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Published 24 Aug 2023

How to Boost Your Earnings as a Personal Trainer

by Joshua Stoneham

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Working as a personal trainer can be a fulfilling career path that can provide you with many exciting opportunities. But like any role, those working in this area can be eager to find ways to grow their salary and boost their earnings. 

What are some of the best ways to make money as a fitness coach? In this article, we’ll go through various ways in which you can find new revenue sources and increase your personal trainer salary.


Learn new skills and specialisms

If you’re trying to find new clients or work towards a promotion at the gym or fitness centre you’re working at, learning new skills and specialisms is one of the best ways to take that step up. 

Becoming qualified in particular specialisms will make you a preferable choice for clients who want a trainer with expertise in that area. Becoming qualified in pre and post-natal training, strength training, and even mental health awareness can give you the edge over other trainers, allowing you to boost your client base and earning potential. 

Taking online courses in Personal Training is the best and fastest way to improve your skillset and potentially boost your earnings in the process.


Offer clients additional services

Personal training can overlap with many skillsets, and trainers can often be well placed to offer additional services that fall outside of the traditional training they provide day-to-day. 

One example of this is helping clients in areas such as Nutrition. You can help clients understand more about their diet and how changing their eating habits can help them reduce weight, gain muscle, or achieve other fitness goals. By pairing meal plans to workout plans, you can help clients with weight loss, health and wellness and allow yourself to stand out against the average personal trainer.

When it comes to training clients, as a fitness instructor you can offer boot camps, online personal training sessions, personalised workout programs and run group sessions to open up new earning opportunities.

By becoming qualified in this area through a course in Nutrition, you can give clients the confidence to pay for this as an additional service that can be relied on to get results.


Learn how to market yourself

If you’re keen to increase your profile and your client pool or promotion opportunities in the process, it’s a good idea to understand how to market yourself. 

Some trainers are able to make a name for themselves via social media and become highly sought after for their innovative approaches to training sessions and fitness. 

This, in turn, can have a significant impact on their earning potential, through referrals, positive feedback online and through word of mouth, and help you to read potential clients, whilst earning good money in the process. 

With a presence on social media platforms, you can find new personal training clients, or even earn passive income through advertising deals with supplement providers, or fitness equipment companies.

If you’re worried that you might not have the knowledge you need to increase your market presence, taking a short course in Digital Marketing can give you the skills you need to launch your own marketing campaign. You can learn about marketing strategies and how they can be applied in the fitness industry.


Grow your business

If you’re self-employed, run your own personal training business, or sell fitness products alongside your full-time job, becoming business-savvy can be a great idea. 

In the competitive world of personal training, knowing your way around the world of business can allow you to get the edge over other trainers in the space. 

Taking courses in Business Management can give you the additional knowledge you need to improve the business-related goals of your personal training career, which can have a positive knock-on effect on your revenue streams and overall earnings.


Now you know how to make money and increase your earnings as a personal trainer, search our site and learn those new skills that’ll boost your pay packet.


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Joshua Stoneham

Starting out his career in journalism as a reporter, Joshua later moved into marketing and content production. Joshua is a keen follower of trends across a broad range of industries and can offer deep insight into a wide variety of topics.

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