Level 5 Diploma in Management and Leadership

Successful businesses need leaders to provide them with direction and purpose and managers to ensure that business activities allow the vision to be fulfilled and goals achieved.

In this unit, you will learn about the theories that have shaped the understanding of leadership and management and how these ideas have provided a guide to action for managers and leaders who secure success for their businesses.

Strategic plans shape the long-term purpose and direction of businesses. These plans are agreed by the board in response to an evaluation of the internal and external business environment.

The changing business environment often results in strategic plans that involve radical change, as when a software house elects to develop electric vehicles.

In this unit, you will learn about the importance of strategic planning in businesses and how and why businesses develop their strategic plans. Strategies vary between businesses. Some opt for growth, others opt for market share, and yet others opt for brand leadership.

Businesses have to adapt and change in response to internal and external factors if they are to survive. Strategic development necessitates strategic decision-making to shape the future purpose and direction of businesses.

In this unit, you will learn about the role of information in strategic decision-making. Markets are fluid and businesses need to understand the markets in which they operate in order to capitalise on any changes.

Discover how to craft clear, consistent internal and external messages to enhance team coordination, brand reputation, and stakeholder engagement.

Businesses need to establish positive relationships with their customers. Managing customer relationships involves finding customers and keeping them by engaging with them in ways that both provide customer satisfaction and ensure profitable and continuing business opportunities.

In this unit, you will learn about the importance of customer relationship management. All businesses spend money, time, and energy finding customers, so it is important to get value from and offer value to customers by ensuring the relationship is an enduring and profitable one.

Marketing has a more prominent role in a company as organisations move more towards market orientation. Today, organisations have become more aware of the changing needs of their customers and the increasingly competitive marketplace.

To maintain or improve its market share, an organisation will need good marketing knowledge and accurate decision-making processes.

In this unit, learners will gain an understanding of the marketing strategies that can help managers achieve marketing and organisational goals in a competitive marketplace that is focused on satisfying customer needs.

In this unit, learners will develop knowledge and understanding of the factors which influence the need for personal and professional development, and how to plan for personal and professional development.