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Course overview
In today’s fast-paced business environment, mastering strategic marketing and business management is key to driving success and innovation.
This Online MBA with Marketing is designed to strengthen your leadership capabilities while deepening your knowledge in areas like global brand management, digital trends, and financial analysis.
The programme combines problem-based learning and research-driven insights to help you develop strategic decision-making skills, solve real-world challenges, and lead confidently in the evolving digital landscape.
Equipped with advanced business and marketing expertise, you’ll be ready to drive growth, improve performance, and enhance your career prospects.
Study method
- Online
- Blended
- In-class
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Duration study load
- 2 years part-time
Entry requirements
Higher education requirements:
To be eligible for this programme you should hold a second-class honours degree of any background from a recognised university, or an equivalent qualification in a business-related area. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
English language requirements:
Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue.
How to apply
- Academic qualifications (certificate or transcript)
- Valid English language qualification
- Personal statement
- Two references
Course features
- Available to all: This multidisciplinary programme welcomes learners from diverse backgrounds, particularly ideal for those transitioning from non-business fields to pursue competitive career opportunities.
- Flexible and tailored: Designed with professionals in mind, this curriculum lets you study at your own pace while continuing to progress in your career.
- Master modern marketing: Delve into contemporary strategies like digital marketing, brand management, and influencer collaboration, ensuring you are prepared for the evolving business landscape.
- Enhance digital proficiency: Gain hands-on experience with emerging marketing tools and technologies, building the digital skills essential for success in today’s marketing roles.
- Bridging theory and application: Engage in real-world challenges through interactive projects and case studies, giving you the opportunity to create impactful solutions.
- Stay ahead in the digital age: Gain expertise in emerging technologies and trends, positioning you to lead successful marketing campaigns in today’s tech-driven economy.
- Foster sustainable growth: Learn to integrate marketing strategies with ethical practices, focusing on long-term value creation and sustainability in a competitive environment.
- A global learning experience: Join a diverse international community, gain fresh insights, collaborate across cultures, and expand your professional network.
- Real-world, career-driven projects: Work on a consultancy or research project that tackles live business challenges, ensuring your work aligns with industry needs and enhances your career trajectory.
- All-encompassing support: Take advantage of on-demand resources, including academic support, career counselling, and learning tools, all designed to help you succeed.
- Global leadership development: Participate in the Global Leadership Programme, gaining access to live guest lectures, online workshops, and valuable industry connections that broaden your perspective.
Subjects
Learn to confidently assess and apply essential business tools to foster improvement and growth. You’ll explore practical strategies for overcoming challenges, leveraging partnerships, and maintaining a competitive edge in a constantly changing market.
Build the skills necessary to tackle complex business challenges with confidence. This module emphasises critical thinking, research design, and ethical decision-making to help you develop innovative solutions and produce impactful proposals.
Step into the role of a professional consultant, mastering client engagement, teamwork, and clear communication. Through practical projects, you’ll refine your ability to lead change and achieve meaningful results.
Discover how global organisations create value through innovative marketing strategies. From targeting and positioning to digital transformation and product development, you’ll learn to create solutions that resonate with today’s consumers.
Gain insight into the dynamics of organisational change and learn how to lead teams effectively through transitions. This module provides the tools to navigate challenges, motivate your team, and deliver long-lasting positive outcomes.
Develop a solid understanding of financial management, from budgeting and performance evaluation to integrated reporting. Learn how to make informed decisions that contribute to organisational success on a global scale.
Discover how to create and manage successful global brands. Explore strategies for brand positioning, consumer behaviour, and market trends to drive brand equity and growth in international markets.
Examine the impact of emerging digital technologies on business. This module covers trends in digital transformation, AI, cybersecurity, and more, preparing you to harness technology for innovation and growth.
Learn how to leverage the power of social media and influencer marketing. Explore strategies to enhance brand visibility and engagement through collaborations with influencers across platforms like Instagram and TikTok.
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
About University of Roehampton Online
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions.
For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES),
Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
