Enrol Now
Home > Courses > Marketing & Communication > Marketing > Diploma > Marketing Course

Marketing Course

Enrol Now
Study Method Online
Provider International Career Institute
Recognition IAPCC
Start Date Enrol anytime
Enrol Now
International Career Institute

Course overview

Are you interested in a career in marketing? If you’re a forward-thinking, effective communicator, a job as a marketing specialist could be the perfect role for you. Take your professional development to new heights with our marketing course.

Our online marketing courses are flexible and designed in conjunction with industry experts, enabling you to unlock your true potential to succeed in the marketing sector.

Job outcomes

Roles in Marketing such as:

  • Brand Management
  • Direct Marketing
  • Market Research and Analysis
  • Marketing Communications
  • Marketing Strategy
  • Product Management and Development
  • Trade Marketing

Want to see more job outcomes and how your future could change?

Enrol Now

Recognitions

IAPCC

Accredited/ Certified by IAPCC

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
xo-logo

coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.

Enrol in a course today to unlock exclusive deals.

Duration study load

  • 24 weeks

Entry requirements

There are NO previous work or education requirements for entry into our marketing course.

So, if you want to advance your career in marketing, simply enrol today.

Find out more about the entry requirements for this course

Enrol Now

Course features

  • Accelerate your career as a marketing specialist
  • Obtain insider knowledge on how to become a marketing professional
  • Study a programme that has been designed in partnership with leading marketing experts
  • Receive a 10% discount on your course fee by paying upfront, or choose our interest-free weekly payment plan
  • Save time and money with remote studying and access to your own personal tutor
  • Determine your own timetable and learn at your own pace

Materials

All the materials you need to complete our marketing course are included in the course fee. Once you enrol, you will receive:

  • All required study materials and course notes
  • Assignment projects with constructive tutor feedback
  • A tutor who will answer all of your course and career questions and provide guidance

Subjects

Units
Research the Market

On completion of this unit, you will learn how to:

  • Collect and present information on the internal and external business environment
  • Investigate new or emerging factors in the market Record market data.
Identify Marketing Opportunities

On completion of this unit you should be able to:

  • Identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
Profile the Market

On successful completion of this unit, you should have the knowledge and skills required to profile the market. Specifically, you should be able to:

  • Segment the market
  • Select targeting strategies and tactics
  • Profile the target segment
  • Develop positioning strategies
  • Implement strategies
Analyse Consumer Behaviour for Specific Markets

On successful completion of this unit you should have the knowledge and skills required to:

  • Segment the market
  • Select targeting strategies and tactics
  • Profile the target segment
  • Develop positioning strategies Implement strategies.
Implement and Monitor Marketing Activities

On completion of this unit you should be able to:

  • Review the marketing mix for the business
  • Implement marketing activities
  • Monitor and review marketing performance.
Make a Presentation

On successful completion of this unit you should be able to:

  • Prepare the presentation
  • Deliver a presentation
  • Review the presentation.
And more!

Want more information about the subjects for this course?

Enrol Now

About International Career Institute

The International Career Institute (ICI) is a private and independent provider of education and training. It is part of a network of affiliated colleges established in 1978 which together educate tens of thousands of students yearly worldwide. At present, students from 77 countries study with ICI from the comfort of their home or office. Over 80% of students are Australian residents. Using experienced industry-based faculty and the latest resources, ICI delivers over 50 exciting careers and lifestyle focused courses to a broad range of people and businesses. ICI graduates are given skills that will improve their employment prospects and increase their value to employers. The Institute listens to employers through its strong links to industry. Our tutors are professionals who are not full-time teachers but rather practitioners who actively work in their field of specialisation.
Enrol Now
Enrol Now