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Claude for Marketing

Study Method In-class, Online
Locations Online, Edinburgh, London, Manchester
Provider AI First Training
Start Date Enrol anytime
AI First Training

Course overview

A one-day course covering an integrated, AI-supported marketing motion, from research and content through to channels, creative and measurement. Designed for marketers who want to apply Claude across their day-to-day work.

Through practical exercises on your own projects, you will learn to produce content at scale without losing brand voice, optimise for the AI-overview era, and run your channels with consistent quality and less manual effort.

Who's It For?

  1. Marketing managers and content marketers
    who want Claude working across their full workflow, not just drafting the occasional email

  2. Copywriters and brand professionals
    who want to produce more without compromising voice or quality

  3. Growth professionals and performance marketers
    who want faster research, better briefs and cleaner reporting without more headcount

  4. Founders doing their own marketing
    who want a system that produces consistent, on-brand content without taking over their week

Job outcomes

  • Claude Specialist

Want to see more job outcomes and how your future could change?

What you'll learn

By the end of this course, you will be able to bring Claude into your marketing workflow from research through to content, channels and measurement. Expect to produce more on-brand work at scale, optimise for search and AI overviews, improve campaign consistency, and use AI to interpret performance with greater speed and clarity.

Research and strategy
run AI-supported audience, message and competitive research that informs real decisions

Content at scale
produce content quickly while keeping brand voice and avoiding AI tropes

Search in the AI era
apply AI to SEO and answer-engine optimisation for the way search works now

Channel production
run email, social and ads with consistent quality and less manual effort

Creative and measurement
generate brand-safe creative assets and interpret analytics without the spreadsheet drag

Study method

  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online

Locations

  • Scotland
    • Edinburgh
  • England
    • London
    • Manchester
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Duration study load

  • 1 Day

Delivery

Course outline

One day covering the full AI marketing workflow. You will use Claude to sharpen research, produce on-brand content at scale, optimise for the way search works now, and run your channels with more consistency and less effort.

Module 1

Strategy, research and content

  1. Why most AI content fails and what the AI slop problem actually means for marketers

  2. Building an audience research workflow that surfaces real insight rather than generic summaries

  3. Voice extraction: how to encode your brand tone into a system prompt Claude will follow every time

  4. Running competitive research at speed without spending hours reading through competitor sites

  5. Long-form content production from brief to publish-ready draft, with a quality check built in

  6. A content calendar built on your own brand themes during the session

Module 2

SEO and search in the AI era

  1. How AI overviews, AEO and GEO are changing what good search optimisation looks like

  2. Using Claude to identify content gaps and questions your audience is actually asking

  3. Optimising existing content for AI overview inclusion without rewriting everything

  4. Building a repeatable content brief format that accounts for both traditional SEO and answer engines

  5. A practical content plan that covers both search and social from the same core material

Module 3

Channel production

  1. Email sequences: using Claude to write nurture flows that sound personal and convert

  2. Social media production at scale: a system for producing a week of content in under an hour

  3. Ad copy: generating variants quickly and testing angles without starting from scratch each time

  4. Keeping your voice consistent across channels when multiple people or tools are involved

  5. A seven-day content plan built on your own brand, accounts and audience during the session

Module 4

Creative and measurement

  1. Generating brand-safe image and video briefs Claude can hand to a production tool

  2. Ad creative: how to brief AI image tools for outputs that actually match your brand

  3. Analytics interpretation: using Claude to summarise performance data and surface the right questions

  4. Building a reporting prompt that turns raw numbers into a clear weekly narrative

  5. Connecting measurement back to content decisions so your calendar improves month on month

Entry requirements

  1. No AI experience required
    marketing experience is more useful here than any technical background

  2. An active Claude account
    Pro plan recommended

  3. A working laptop
    with access to your own brand assets, content and campaign material

  4. Real projects to work on
    the exercises are built around your own brand and channels, not invented examples

Find out more about the entry requirements for this course

Course features

By the end of the day you leave with a working AI marketing motion built around your own brand, real content you can publish, and a repeatable process for research, production and measurement.

An audience and message research process
a repeatable method for running fast, structured research before any campaign

A brand voice system prompt
encoding your tone, style and standards so every output sounds like you

A content production workflow
a faster way to produce long and short-form content without losing quality

A seven-day content plan
built on your own brand and themes during the session, ready to use

A channel production template
a reusable format for email, social and ad copy that keeps quality consistent

Payment options

Payment in full before the class begins

Find out more about the payment options for this course

About AI First Training

AI First Training is the UK's dedicated Claude training company. We teach one tool, and we teach it properly. Most AI training spreads thin across many tools and leaves teams dabbling. We go deep on Claude, because depth is what changes how people actually work. Our flagship is Claude in 3 Days: a three-day, hands-on intensive capped at ten people, run in person in London and live online. Day one covers Claude, prompting, and system prompts.Day two covers Memory, Projects and Skills. Day three is Cowork and a Build Day, where each delegate builds working tools of their own. We also run one-day courses built around specific roles, including Claude for Sales, Marketing, Design and small business owners, plus bespoke in-house training shaped around a team's own work. The approach comes from a long training background. Founder Mark Young spent more than a decade running one of the UK's leading creative and software training companies, delivering classroom training to large brands and in-house teams across the country. AI First Training brings that same classroom-led, hands-on method to Claude. The focus is always on the outcome your business needs, with the depth of a single tool underneath. Delegates leave able to use Claude in their day-to-day work.

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