Study Method In-class, Virtual
Provider Emphasis Training
Start Date Groups arrange dates with provider. Scheduled dates for individual bookings on request

Are you considering enquiring? Please note: All courses listed are paid courses, though many providers offer flexible payment plans. Speak to a course advisor to find out more by making an enquiry today.

PLEASE NOTE: This course can be run for in-company groups of four or more, while individuals can book places on scheduled dates. The scheduled open courses are run online. In-company group bookings can be online or in person.

Course overview

Well-written bids and proposals are key to securing new business. With the right techniques, you can create a strong, persuasive case that gets your prospect to ‘yes’.

That’s why we developed this course. It will give you a comprehensive understanding of the best practices of bid and proposal writing – making sure your writing skills don’t stand between you and winning your next contract.

Successful bids, proposals and tenders are your greatest allies in securing new business. But writing winning bids and proposals is a complex skill. This intensive, practical course will give you and your team a complete understanding of the best practices in bid, proposal and tender writing, ensuring their writing skills aren’t what’s standing in the way of winning your next contract.

Who's It For?

Our bid-writing course is suitable for anyone who has to write persuasively to win business.

For in-house group courses, we can tailor the content to your team’s needs and the ITTs/RFPs you respond to.

Job outcomes

  • Leadership and Management Roles

Want to see more job outcomes and how your future could change?

What you'll learn

By the end of the training, attendees will be able to:

  • fully answer the questions in a client brief, ITT or RFP
  • engage all readers – from senior executives to compliance teams
  • use win themes and highlight benefits that are meaningful to the client
  • write in plain English and incorporate the right tone of voice for your company
  • avoid misusing ‘boilerplate’ text
  • bring together multiple contributions to make a winning argument
  • spot embarrassing errors in a bid before it’s sent to the client.

Study method

  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
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Duration study load

  • 1 day

Delivery

  • This is live, trainer-led training.

Course features

All attendees will also receive our unique pre-course writing analysis. This covers 15 different areas of writing skills and helps us ensure the training meets attendees’ precise writing needs, while allowing for rapid, targeted improvements.

Additional information

Frequently asked questions

Can the training be tailored to us specifically?

Definitely – in fact, bespoke group training is the main thing we do. One course programme doesn’t look exactly like what you need? No problem. We can combine elements from any of our courses to fit your needs exactly.

Your course can also be part of a blended programme that will support your team in changing their writing for good.

Note that our scheduled course materials cannot be tailored in the same way as our bespoke training. But our trainers will always adapt their delivery based on the individual writing samples which attendees send beforehand – as well as on what people share during the day.

Is the training suitable for non-native speakers of English?

Our courses aren’t ESOL (English for speakers of other languages) courses. They’re not designed to introduce new second-language speakers to the basics of the English language. What they are about is the best ways to use the English language to create effective writing in the professional world.

But our trainers’ experience does mean that they understand and can support the typical challenges learners of English face.

Many of our trainers have experience as ESOL or TEFL (teaching English as a foreign language) teachers, and enthusiastically welcome the presence of non-native speakers on courses. Not least as this tends to best represent our workplaces in our globally connected world!

In short, non-native English speakers with a proficient grasp of English will certainly benefit from the courses, even in some ways that native speakers don’t.

Why are group sizes in courses so small?

We limit the number of attendees on our live in-person or remote courses to ten. The reason is simply that we find people learn best in groups of no more than eight to ten.

Having larger groups affects how long activities take and changes the group dynamic: it can discourage shyer attendees from taking part and limit sharing in discussions.

Effective training happens through active learning, including supported (and tailored) practical elements. Increasing the group size compromises how personalised and practical courses can be.

I’m dyslexic – will this course be OK for me?

Yes, certainly. Dyslexia affects around one in ten people, so we often have attendees with dyslexia on our courses.

All of our trainers have received training from the British Dyslexia Association. They are also very experienced at adapting their approach in any course to the needs of the individual learner.

And we produce the materials for each course ourselves, which means we can make accommodations to help. This includes providing manuals printed on coloured paper or a PDF ahead of the day. For in-person courses, we can also provide coloured reading aids.

It’s entirely up to you whether you mention your dyslexia during the training. Some attendees do, some don’t. It can help the trainer to be aware, though, and you’ll have the opportunity to share the information in the run-up to the course. Your trainer will keep it confidential, and you can decide whether you’d like to talk about it during the course.

Payment options

An individual place on a scheduled date is £495+VAT.
 
For our bespoke in-company training, this is a tricky one to give a short or absolute answer to. The cost will depend on many factors, including the number of delegates, the extent of the tailoring, and the elements you choose to include.
 
For a single course for eight to ten people, the price will range from £3,000–£3,900 (£300–£390 per delegate).
 
We’ll be able to tell you exactly how much you can expect to pay once we’ve spoken with you and understand your requirements.

Find out more about the payment options for this course

About Emphasis Training

Writing is still the leading form of communication. Even in today's workplace, most employees will spend 50–70% of their working week on written communications, whether that’s writing board reports that drive decisions, pitches that win business, or strategies that lead. Yet, as a skill, writing is the form of communication that gets the least attention. At Emphasis, we are writing and communication experts, and we understand why more than 70% of businesses list communications as their key challenge. We show people how to communicate through this critical medium that is so often ignored. We teach them to use up-to-date tools like AI to bring out the best in human writing. And we reveal the crucial part writing plays in all communication – how it connects to how you think, talk, and – ultimately – succeed. Emphasis has been training companies and individuals in how to make their writing work for over 25 years. Our methods are supported by neuroscience and psychology research on how humans really take in, process, and react to information and how it’s communicated.

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