Course overview
A one-day course covering an integrated, AI-supported marketing motion, from research and content through to channels, creative and measurement. Designed for marketers who want to apply Claude across their day-to-day work.
Through practical exercises on your own projects, you will learn to produce content at scale without losing brand voice, optimise for the AI-overview era, and run your channels with consistent quality and less manual effort.
Who's It For?
Marketing managers and content marketers
who want Claude working across their full workflow, not just drafting the occasional emailCopywriters and brand professionals
who want to produce more without compromising voice or qualityGrowth professionals and performance marketers
who want faster research, better briefs and cleaner reporting without more headcountFounders doing their own marketing
who want a system that produces consistent, on-brand content without taking over their week
Job outcomes
- Claude Specialist
What you'll learn
By the end of this course, you will be able to bring Claude into your marketing workflow from research through to content, channels and measurement. Expect to produce more on-brand work at scale, optimise for search and AI overviews, improve campaign consistency, and use AI to interpret performance with greater speed and clarity.
Research and strategy
run AI-supported audience, message and competitive research that informs real decisions
Content at scale
produce content quickly while keeping brand voice and avoiding AI tropes
Search in the AI era
apply AI to SEO and answer-engine optimisation for the way search works now
Channel production
run email, social and ads with consistent quality and less manual effort
Creative and measurement
generate brand-safe creative assets and interpret analytics without the spreadsheet drag
Study method
- In-class
- Blended
- Online
- Virtual
Locations
- Scotland
- Edinburgh
- England
- London
- Manchester
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Duration study load
1 Day
Delivery
Course outline
One day covering the full AI marketing workflow. You will use Claude to sharpen research, produce on-brand content at scale, optimise for the way search works now, and run your channels with more consistency and less effort.
Module 1
Strategy, research and content
Why most AI content fails and what the AI slop problem actually means for marketers
Building an audience research workflow that surfaces real insight rather than generic summaries
Voice extraction: how to encode your brand tone into a system prompt Claude will follow every time
Running competitive research at speed without spending hours reading through competitor sites
Long-form content production from brief to publish-ready draft, with a quality check built in
A content calendar built on your own brand themes during the session
Module 2
SEO and search in the AI era
How AI overviews, AEO and GEO are changing what good search optimisation looks like
Using Claude to identify content gaps and questions your audience is actually asking
Optimising existing content for AI overview inclusion without rewriting everything
Building a repeatable content brief format that accounts for both traditional SEO and answer engines
A practical content plan that covers both search and social from the same core material
Module 3
Channel production
Email sequences: using Claude to write nurture flows that sound personal and convert
Social media production at scale: a system for producing a week of content in under an hour
Ad copy: generating variants quickly and testing angles without starting from scratch each time
Keeping your voice consistent across channels when multiple people or tools are involved
A seven-day content plan built on your own brand, accounts and audience during the session
Module 4
Creative and measurement
Generating brand-safe image and video briefs Claude can hand to a production tool
Ad creative: how to brief AI image tools for outputs that actually match your brand
Analytics interpretation: using Claude to summarise performance data and surface the right questions
Building a reporting prompt that turns raw numbers into a clear weekly narrative
Connecting measurement back to content decisions so your calendar improves month on month
Entry requirements
No AI experience required
marketing experience is more useful here than any technical backgroundAn active Claude account
Pro plan recommendedA working laptop
with access to your own brand assets, content and campaign materialReal projects to work on
the exercises are built around your own brand and channels, not invented examples
Course features
By the end of the day you leave with a working AI marketing motion built around your own brand, real content you can publish, and a repeatable process for research, production and measurement.
An audience and message research process
a repeatable method for running fast, structured research before any campaign
A brand voice system prompt
encoding your tone, style and standards so every output sounds like you
A content production workflow
a faster way to produce long and short-form content without losing quality
A seven-day content plan
built on your own brand and themes during the session, ready to use
A channel production template
a reusable format for email, social and ad copy that keeps quality consistent
About AI First Training
AI First Training is the UK's dedicated Claude training company. We teach one tool, and we teach it properly. Most AI training spreads thin across many tools and leaves teams dabbling. We go deep on Claude, because depth is what changes how people actually work. Our flagship is Claude in 3 Days: a three-day, hands-on intensive capped at ten people, run in person in London and live online. Day one covers Claude, prompting, and system prompts.Day two covers Memory, Projects and Skills. Day three is Cowork and a Build Day, where each delegate builds working tools of their own. We also run one-day courses built around specific roles, including Claude for Sales, Marketing, Design and small business owners, plus bespoke in-house training shaped around a team's own work. The approach comes from a long training background. Founder Mark Young spent more than a decade running one of the UK's leading creative and software training companies, delivering classroom training to large brands and in-house teams across the country. AI First Training brings that same classroom-led, hands-on method to Claude. The focus is always on the outcome your business needs, with the depth of a single tool underneath. Delegates leave able to use Claude in their day-to-day work.
