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Course overview
Are you interested in a career in marketing? If you’re a forward-thinking, effective communicator, a job as a marketing specialist could be the perfect role for you. Take your professional development to new heights with our marketing course.
Our online marketing courses are flexible and designed in conjunction with industry experts, enabling you to unlock your true potential to succeed in the marketing sector.
Job outcomes
Roles in Marketing such as:
- Brand Management
- Direct Marketing
- Market Research and Analysis
- Marketing Communications
- Marketing Strategy
- Product Management and Development
- Trade Marketing
Recognition
Study method
- Online
- Blended
- In-class
- Virtual
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Duration study load
- 24 weeks
Entry requirements
There are NO previous work or education requirements for entry into our marketing course.
So, if you want to advance your career in marketing, simply enrol today.
Course features
- Accelerate your career as a marketing specialist
- Obtain insider knowledge on how to become a marketing professional
- Study a programme that has been designed in partnership with leading marketing experts
- Receive a 10% discount on your course fee by paying upfront, or choose our interest-free weekly payment plan
- Save time and money with remote studying and access to your own personal tutor
- Determine your own timetable and learn at your own pace
Materials
All the materials you need to complete our marketing course are included in the course fee. Once you enrol, you will receive:
- All required study materials and course notes
- Assignment projects with constructive tutor feedback
- A tutor who will answer all of your course and career questions and provide guidance
Subjects
On completion of this unit, you will learn how to:
- Collect and present information on the internal and external business environment
- Investigate new or emerging factors in the market Record market data.
On completion of this unit you should be able to:
- Identify and present potential marketing opportunities to enable evaluation and selection of viable opportunities.
On successful completion of this unit, you should have the knowledge and skills required to profile the market. Specifically, you should be able to:
- Segment the market
- Select targeting strategies and tactics
- Profile the target segment
- Develop positioning strategies
- Implement strategies
On successful completion of this unit you should have the knowledge and skills required to:
- Segment the market
- Select targeting strategies and tactics
- Profile the target segment
- Develop positioning strategies Implement strategies.
On completion of this unit you should be able to:
- Review the marketing mix for the business
- Implement marketing activities
- Monitor and review marketing performance.
On successful completion of this unit you should be able to:
- Prepare the presentation
- Deliver a presentation
- Review the presentation.
About International Career Institute
The International Career Institute (ICI) is a private and independent provider of education and training. It is part of a network of affiliated colleges established in 1978 which together educate tens of thousands of students yearly worldwide. At present, students from 77 countries study with ICI from the comfort of their home or office.
Over 80% of students are Australian residents. Using experienced industry-based faculty and the latest resources, ICI delivers over 50 exciting careers and lifestyle focused courses to a broad range of people and businesses. ICI graduates are given skills that will improve their employment prospects and increase their value to employers.
The Institute listens to employers through its strong links to industry. Our tutors are professionals who are not full-time teachers but rather practitioners who actively work in their field of specialisation.
