Course overview
This 100% online, part-time specialist MSc Global Digital Marketing will provide you with the digital know-how to excel in a marketing career anywhere in the world.
In the 21st century, marketing has transformed into a highly complex and sophisticated discipline that seeks to address the unique demands of modern businesses and customers. The availability of increasingly large volumes of data and a wider variety of channels to promote through provides firms of all sizes with a challenge: to constantly adapt to remain competitive.
Through this online MSc Global Digital Marketing, you’ll explore the growing number of digital platforms available for marketing. You’ll also learn how to optimise your usage of them to reach your target audience on an international scale.
Additionally, you’ll develop an understanding of how to collect, analyse and deploy customer data in order to meet your strategic marketing objectives. Through both course content and collaboration with students around the world, you’ll gain a global outlook on marketing and the ability to succeed in a national or international company.
Job outcomes
- Marketing Executive
- Digital Brand Manager
- Content Marketing Specialist
- Community Manager
- Marketing Strategist
- SEO Specialist
- Marketing Manager
- Creative Director
- Content Creator
Study method
- Online
- Blended
- In-class
Awards
coursesonline.co.uk customers are now eligible to apply for an XO Student Discount Card.
Enrol in a course today to unlock exclusive deals.
Duration study load
- 2 years – Part-time
Entry requirements
At University of Essex Online, we believe that everyone should be able to access education. That is why we offer two different entry routes onto our MSc Global Digital Marketing, which considers academic or work-based experience.
Academic entry route
You must have the following qualifications as a minimum:
- an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification
Work experience entry route
You must meet the following criteria:
- at least five years’ relevant work experience in marketing
English language requirement
Our courses are taught in English so to study with us you must have an IELTS (Academic) score of 6.5 or equivalent. If you don’t hold an IELTS or equivalent qualification, you will be required to pass a free online English test to assess your proficiency.
Course features
We believe you get the most out of your time spent studying when you are kept informed of your performance, and we achieve this by:
- assessing you throughout modules rather than waiting for end of year assessments
- showing your marks in your grade book which can be viewed whenever you log onto the virtual learning environment (VLE)
- rapid turnaround on work assessed to ensure your grade book is always up to date
- ensuring you have regular contact with your Student Support team
Assessment
All assessments are delivered through our virtual learning environment (VLE). You’ll submit assignments through the VLE, such as written reports, discussion forum participation or reflective journal entries.
We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.
Career prospects
Businesses across all sectors need knowledgeable marketing professionals. Whatever your career aspirations, this MSc Global Digital Marketing will provide you with relevant technical and transferrable skills to prepare you for a range of roles. The jobs you could apply for include Marketing Executive, Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist, SEO Specialist, Marketing Manager, Creative Director or Content Creator.
Delivery
We’re a 100% online education provider, so we use a state-of-the-art virtual learning environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live seminars.
Subjects
This MSc Global Digital Marketing is made up of the following modules and, upon completion, is equal to a total of 180 credits.
Shorter awards are also available; the 16-month postgraduate diploma (PG Dip) at 120 credits and the eight-month postgraduate certificate (PG Cert) at 60 credits.
About University of Essex Online
University of Essex Online delivers 100% online part-time courses in business, computing, education, health, law, criminology and psychology. The qualifications we offer include CertHEs and Bachelors degrees at undergraduate level, and PG Certs, PG Dips and Masters degrees at postgraduate level, with study durations ranging from 8 months to 4 years.
We are one of the longest-running providers of 100% online degrees in the UK. All our courses are specifically designed for online delivery, combining silver-standard teaching with the latest technology and enabling you to gain a top-class education from anywhere in the world.
All our qualifications are awarded and validated by the University of Essex, an award-winning university with a 50-year heritage of teaching and research excellence. On completion of your studies, you’ll be invited to graduate at the University of Essex’s Colchester campus. You will receive the same certificate as campus-based students – your mode of study is only mentioned on your academic transcript.
Gaining an undergraduate qualification with the University of Essex Online also puts you in good stead for your career prospects. Results from their 2021 student survey showed:
- 92% of students said their course helped develop their research skills
- 89% of students say their studies fit with their future plans
- 25% of students saw their salaries increase by up to 10%
