Course overview
Explore the University of Roehampton London’s Online MSc in Global Marketing, your opportunity to master the intricacies of marketing on a global scale. Designed for ambitious professionals, this programme provides a comprehensive toolkit to thrive in the dynamic field of global marketing.
Enter our vibrant virtual classrooms led by esteemed faculty, where you’ll delve into cutting-edge marketing theories, strategies, and practices. You will look at topics like international market analysis, brand management, and digital marketing, gaining invaluable insights essential for success in today’s interconnected world.
Whether you’re seeking to advance your career, transition into a new role, or expand your global marketing expertise, Roehampton’s online programme provides the tools and knowledge you need to excel in the fast-paced world of global marketing. Join us and take the next step towards achieving your professional goals in marketing excellence.
What you'll learn
Upon completion of this degree, you should be able to:
- Demonstrate well-developed powers of analysis and synthesis while applying relevant theoretical frameworks to the analysis of real-life global market situations
- Absorb complex global market information and learn to design and implement strategic marketing and distribution plans, communicating them effectively
- Exercise effective leadership and manage marketing operations or functions successfully in the context of a global business environment characterized by risk and uncertainty
- Demonstrate in-depth knowledge of global brand management and e-marketing while being able to apply such knowledge to complex global business scenarios
- Display a comprehensive understanding of relevant techniques applicable to their own research, demonstrating self-direction and originality in tackling and solving global business and management problems
Study method
- Online
- Blended
- In-class
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Duration study load
- 2 years part-time
Entry requirements
Higher education degree
You should usually hold a second-class honours degree from a recognised British or overseas university. Non-graduates with appropriate professional qualifications will be considered on an individual basis. Those with a third-class honours degree are encouraged to complete an application as we will consider an applicant’s wider circumstances in making a decision on an application.
English Language Requirements
IELTS Academic
Postgraduate degrees – 6.5 overall with a minimum of 5.5 in each component
Roehampton English Language Test
Postgraduate degrees – Mapped to IELTs scores, please refer to IELTS Academic above
University of Roehampton’s KITE Test
In partnership with Kaplan International, students can take the University of Roehampton KITE test, an easy-to-access, online English Language test that can be taken anywhere at any time.
University of Roehampton students and offer holders can claim a £25 discount, reducing the price to just £65
KITE Certificates are issued within 5 working days of test completion.
TOEFL IBT
Postgraduate degrees – 89 overall with a minimum of 17 in Listening and Writing, 18 in Reading and 20 in Speaking
PTE Academic
PGT – Total score of 59 with 59 in all subtests
Why join this programme?
Study 100% online
With Roehampton’s MBA, you will access your course content through our learner-friendly virtual platform. From anywhere, you’ll be able to see lectures, case studies, seminars, and other interactive activities to keep things interesting.
Learn business-ready skills
This postgraduate degree is designed to strengthen your skills with management and business topics applied within the business context. You’ll be ready to put your enhanced business acumen to the test in your current role or on the first day of your new job.
Gain leadership confidence
Master the latest techniques used in management to cultivate an innovative and efficient team within your organisation. Our experienced faculty will help you learn to lead for change.
Subjects
To complete the MSc degree, you must complete 7 compulsory modules and choose from a Dissertation or Consultancy Project as a final summative assessment.
About University of Roehampton Online
Studying online with Roehampton offers a dynamic and flexible learning experience tailored to fit the busy lifestyles of working professionals.
Through an innovative online platform, students have access to an education from a UK-based institution delivered by experienced faculty members who are leaders in their fields. Whether pursuing an MBA, MSc, or other advanced degrees, students benefit from interactive coursework, engaging discussions, and real-world case studies that foster critical thinking and practical skills development.
Additionally, the university's commitment to student support ensures that learners receive personalised guidance and assistance throughout their academic journey, empowering them to achieve their professional and educational goals from anywhere in the world.
