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Course overview
Elevate your marketing career with our CMI-accredited Online MSc in Global Marketing.
This programme is designed to equip you with the skills and knowledge needed to master international marketing strategies and lead impactful campaigns in a rapidly evolving global landscape.
You’ll explore the intricacies of global markets, harness the latest digital tools, and learn how to create brands that resonate across cultures and borders.
The course challenges you to think strategically, innovate boldly, and stay ahead in the competitive world of global marketing.
What you'll learn
Upon completion of this degree, you should be able to:
- Demonstrate well-developed powers of analysis and synthesis while applying relevant theoretical frameworks to the analysis of real-life global market situations
- Absorb complex global market information and learn to design and implement strategic marketing and distribution plans, communicating them effectively
- Exercise effective leadership and manage marketing operations or functions successfully in the context of a global business environment characterized by risk and uncertainty
- Demonstrate in-depth knowledge of global brand management and e-marketing while being able to apply such knowledge to complex global business scenarios
- Display a comprehensive understanding of relevant techniques applicable to their own research, demonstrating self-direction and originality in tackling and solving global business and management problems
Study method
- Online
- Blended
- In-class

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Duration study load
- 2 years part-time
Entry requirements
Higher education requirements:
To be eligible for this online degree, you should hold a second-class honours degree of any background from a recognised university. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
Language requirements:
This programme is delivered in English. If you’re a non-native English speaker, you’ll need to demonstrate a minimum standard of English language proficiency through a valid English language qualification, such as IELTS, that is no older than two years from the date of issue.
How to apply
- Academic qualifications (certificate or transcript)
- Valid English language qualification
- Personal statement
- Two references
Course features
- Earn a recognised qualification: Our Online MSc in Global Marketing is accredited by the Chartered Management Institute (CMI), boosting your career potential and expanding your professional network across multiple industries.
- Build specialised expertise: Master digital marketing strategies and gain key skills to excel in today’s fast-paced and competitive business environment
- Apply learning to real-world challenges: Move beyond theory and engage with real-world marketing scenarios to develop practical, solution-driven insights.
- Expand your global outlook: Connect with a global network of peers and gain expert insights into international marketing practices and strategies.
- Future-proof your career: Stay ahead of emerging marketing trends and unlock new opportunities with expert guidance and the latest industry insights.
- Available to all: Accessible to learners of all backgrounds, this course is well-suited for ambitious professionals from non-business backgrounds aiming for competitive positions.
- Learn on a global stage: Join an international cohort of peers, offering fresh perspectives, cross-cultural collaboration, and a broader professional network.
- Career-focused projects: Undertake a consultancy or applied research project that addresses a live business challenge, ensuring your work is relevant, impactful, and career-enhancing.
- Comprehensive support: Accessible support resources – including academic guidance, career counselling, and learning tools – are available on-demand to ensure students have everything they need to succeed.
Why join this programme?
Study 100% online
With Roehampton’s MBA, you will access your course content through our learner-friendly virtual platform. From anywhere, you’ll be able to see lectures, case studies, seminars, and other interactive activities to keep things interesting.
Learn business-ready skills
This postgraduate degree is designed to strengthen your skills with management and business topics applied within the business context. You’ll be ready to put your enhanced business acumen to the test in your current role or on the first day of your new job.
Gain leadership confidence
Master the latest techniques used in management to cultivate an innovative and efficient team within your organisation. Our experienced faculty will help you learn to lead for change.
Subjects
We make learning possible anywhere, anytime, and in any way. On this programme, you’ll work through forward-looking, research-driven modules tailored for the real world — all at your own pace. Sharpen your professional skills and get ready for the real world as you experience a dynamic approach to learning through hands-on projects, innovative assessments, a practical dissertation, and on-demand support — all on our cutting-edge virtual learning platform.
Study the dynamics of global brand management by exploring successful strategies and best practices. Develop an understanding of how to manage brands effectively across international markets.
Understand how global companies create marketing strategies to enhance customer value and stay ahead of the competition in a digital world. Apply concepts such as market orientation, segmentation, and the marketing mix to real-world international challenges.
Gain critical insights into the design and purpose of digital marketing strategies. Develop practical skills to contribute to digital marketing projects and explore how digital tools are reshaping traditional marketing practices.
Understand the financial management of organisations both locally and globally. Focus on resource management, budgeting, and accounting systems to improve performance and strategic decision-making.
Explore international business complexities, focusing on corporate strategy and sustainability. Understand how global policies and stakeholder relationships are influenced by sustainability practices.
Enhance your leadership skills to effectively manage organisational change. Gain practical insights into leading transformation initiatives, fostering adaptability, and achieving success in dynamic business environments.
Gain essential research skills for business management. Explore different research approaches, critically assess research quality, and effectively use academic literature to inform business decisions.
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
About University of Roehampton Online
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions.
For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES),
Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.