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Course overview
This dynamic, online degree merges the art of digital marketing with the power of data, preparing you to lead in an increasingly complex digital world.
You’ll dive into the latest trends in digital advertising, SEO, social media, and consumer behaviour, while sharpening your ability to leverage data to craft compelling, results-driven campaigns.
The programme equips you with the leadership skills to innovate, tackle real-world challenges, and make data-informed decisions that drive measurable business success.
With an emphasis on ethical practices and an eye on the societal shifts shaping the digital landscape, you’ll emerge ready to influence, inspire, and shape the future of digital marketing in the Fourth Industrial Revolution.
Study method
- Online
- Blended
- In-class
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Duration study load
- 2 years part-time
Entry requirements
Higher education requirements:
To be eligible for this programme you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
English language requirements:
Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue.
How to apply
- Academic qualifications (certificate or transcript)
- Valid English language qualification
- Personal statement
- Two references
Course features
- Flexible learning, tailored for you: Designed with busy professionals in mind, this curriculum allows you to learn at your own pace, helping you balance career growth with academic success.
- Tools for tomorrow’s marketing: Master the latest analytics software and digital marketing tools, ensuring you graduate with the practical skills needed to excel in today’s fast-paced marketing world.
- Stay ahead of the curve: Blend creative thinking with data analytics, equipping you to navigate evolving digital technologies and make data-driven decisions with confidence.
- Lead in a connected world: Enhance your leadership abilities while gaining technical expertise through global opportunities, live workshops, and hands-on projects that prepare you for the future.
- Collaborative learning for career growth: This programme fosters teamwork, sharpening both your technical skills and interpersonal abilities—key qualities for success in the computing sector.
- Global learning, global network: Learn alongside peers from around the world, gaining diverse perspectives and expanding your professional network through cross-cultural collaboration.
- Practical projects for real impact: Engage in consultancy or applied research projects that tackle live business challenges, giving you the opportunity to create solutions with tangible outcomes.
- Comprehensive support at your fingertips: With academic guidance, career counselling, and learning tools available on-demand, you’ll have all the support you need to thrive in your studies.
- Broaden your global horizons: Take your self-development to the next level with our Global Leadership Programme, featuring live guest lectures, online workshops, and invaluable industry connections.
Subjects
Discover how global companies develop strategies to create value and maintain competitiveness in the digital era. Apply key marketing principles to real-world business challenges, with a focus on product innovation and services marketing.
Learn to design impactful digital marketing strategies and evaluate how digital tools are transforming traditional marketing approaches. Develop the skills to create engaging digital campaigns that resonate with modern consumers.
Explore the psychological factors that influence online consumer behaviour, and use this understanding to develop more effective digital marketing strategies and campaigns.
Harness the power of data to drive marketing decisions. Learn how to analyse large datasets and optimise marketing campaigns to enhance performance and foster growth.
Acquire the skills to conduct insightful research that supports informed decision-making and lays the foundation for your capstone project. Learn how to design, analyse, and effectively present research findings.
Build a strong mathematical foundation for data science, covering essential topics such as statistics, probability, calculus, and linear algebra. Apply these mathematical concepts to solve practical data science and machine learning challenges.
Learn to turn data into engaging visual narratives. Explore how to design impactful charts, graphs, and dashboards using web tools to present findings clearly and influence business decisions, especially in healthcare contexts.
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
About University of Roehampton Online
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions.
For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES),
Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
