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Online MSc Digital Marketing and Data Analytics

Study Method Online
Provider University of Roehampton Online
Start Date Enrol anytime
University of Roehampton Online

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Course overview

This dynamic, online degree merges the art of digital marketing with the power of data, preparing you to lead in an increasingly complex digital world.

You’ll dive into the latest trends in digital advertising, SEO, social media, and consumer behaviour, while sharpening your ability to leverage data to craft compelling, results-driven campaigns.

The programme equips you with the leadership skills to innovate, tackle real-world challenges, and make data-informed decisions that drive measurable business success.

With an emphasis on ethical practices and an eye on the societal shifts shaping the digital landscape, you’ll emerge ready to influence, inspire, and shape the future of digital marketing in the Fourth Industrial Revolution.

Job outcomes

  • Roles in Marketing & Data Analytics

Want to see more job outcomes and how your future could change?

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
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Duration study load

  • 1 year full-time
  • 2 years part-time

Delivery

  • Online

Entry requirements

Higher education requirements:

To be eligible for this programme you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.

English language requirements:

Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue.

How to apply

  • Academic qualifications (certificate or transcript)
  • Valid English language qualification
  • Personal statement
  • Two references

Find out more about the entry requirements for this course

Course features

  • Flexible learning, tailored for you: Designed with busy professionals in mind, this curriculum allows you to learn at your own pace, helping you balance career growth with academic success.
  • Tools for tomorrow’s marketing: Master the latest analytics software and digital marketing tools, ensuring you graduate with the practical skills needed to excel in today’s fast-paced marketing world.
  • Stay ahead of the curve: Blend creative thinking with data analytics, equipping you to navigate evolving digital technologies and make data-driven decisions with confidence.
  • Lead in a connected world: Enhance your leadership abilities while gaining technical expertise through global opportunities, live workshops, and hands-on projects that prepare you for the future.
  • Collaborative learning for career growth: This programme fosters teamwork, sharpening both your technical skills and interpersonal abilities—key qualities for success in the computing sector.
  • Global learning, global network: Learn alongside peers from around the world, gaining diverse perspectives and expanding your professional network through cross-cultural collaboration.
  • Practical projects for real impact: Engage in consultancy or applied research projects that tackle live business challenges, giving you the opportunity to create solutions with tangible outcomes.
  • Comprehensive support at your fingertips: With academic guidance, career counselling, and learning tools available on-demand, you’ll have all the support you need to thrive in your studies.
  • Broaden your global horizons: Take your self-development to the next level with our Global Leadership Programme, featuring live guest lectures, online workshops, and invaluable industry connections.

Subjects

Modules
Strategic Marketing

Discover how global companies develop strategies to create value and maintain competitiveness in the digital era. Apply key marketing principles to real-world business challenges, with a focus on product innovation and services marketing.

Digital Marketing Practice

Learn to design impactful digital marketing strategies and evaluate how digital tools are transforming traditional marketing approaches. Develop the skills to create engaging digital campaigns that resonate with modern consumers.

Online Consumer Psychology

Explore the psychological factors that influence online consumer behaviour, and use this understanding to develop more effective digital marketing strategies and campaigns.

Data and Analytics for Marketers

Harness the power of data to drive marketing decisions. Learn how to analyse large datasets and optimise marketing campaigns to enhance performance and foster growth.

Business Research Methods

Acquire the skills to conduct insightful research that supports informed decision-making and lays the foundation for your capstone project. Learn how to design, analyse, and effectively present research findings.

Maths for Data Science

Build a strong mathematical foundation for data science, covering essential topics such as statistics, probability, calculus, and linear algebra. Apply these mathematical concepts to solve practical data science and machine learning challenges.

Data Visualisation

Learn to turn data into engaging visual narratives. Explore how to design impactful charts, graphs, and dashboards using web tools to present findings clearly and influence business decisions, especially in healthcare contexts.

Dissertation or Consultancy Project

Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.

Want more information about the subjects for this course?

Payment options

Course fees – £8,500

Fees and funding opportunities

Roehampton’s dedicated to providing accessible pathways to higher education, including flexible financing options for your degree. Along with competitive tuition fees, we offer a range of financial assistance, including loans and external funding opportunities.

Study Loans

Applicants from England and Wales can access a Master’s Loan of up to £12,471 from Student Finance for the 2025/26 academic year. This loan can be used flexibly to cover tuition fees, living expenses, or other study-related costs. For courses longer than one year, the loan amount is evenly distributed across the duration of your programme.

Repayment Terms

Loans are repayable once you earn over £21,000 per year, with repayments spread over a maximum of 30 years. For more details on interest rates and other information, visit Student Finance England.

Find out more about the payment options for this course

About University of Roehampton Online

The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions. For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life. Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES), Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.

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