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Course overview
Unlock the potential of data to shape and lead global marketing strategies. This degree equips you with the skills to analyse complex data, understand consumer behaviour, and craft marketing strategies that make a real impact.
You’ll dive into key areas such as digital trends, market segmentation, and the use of analytics to drive decisions, helping you stay ahead in the fast-evolving marketing landscape.
Whether your goal is to enhance brand visibility or lead high-performance marketing teams, this programme prepares you to succeed in a data-driven, interconnected world.
Study method
- Online
- Blended
- In-class
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Duration study load
- 2 years part-time
Entry requirements
Higher education requirements:
To be eligible for this programme you should hold a second-class honours degree, equivalent to a 2:2 UK degree in a STEM-based subject. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
English language requirements:
Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue.
How to apply
- Academic qualifications (certificate or transcript)
- Valid English language qualification
- Personal statement
- Two references
Course features
- Work while you study: Roehampton’s state-of-the-art virtual learning environment empowers students to manage their studies alongside personal and professional responsibilities.
- Master global brand management: Develop expertise in managing brands in a global, tech-driven market, learning to overcome challenges with real-world case studies and proven strategies.
- Craft strategic marketing solutions: Gain the skills to design marketing strategies that create value and drive competitive advantage on a global scale, with a focus on innovation, segmentation, targeting, and positioning.
- Transform marketing with digital tools: Explore the evolving digital marketing landscape and learn to create impactful projects and understand the role of digital strategies in shaping modern marketing.
- Build data-driven global strategies: Develop your ability to craft corporate strategies that integrate sustainability and data insights, empowering you to make informed decisions and lead in a global business environment.
- Research solutions to real-world challenges: Master business research methodologies to identify, analyse, and solve complex business problems, preparing you to tackle challenges with actionable, data-backed solutions.
- Collaborative development: By fostering collaboration, this programme not only sharpens technical acumen but also hones essential interpersonal skills, preparing students for the teamwork integral to computing careers.
- Learn on a global stage: Join an international cohort of peers, offering fresh perspectives, cross-cultural collaboration, and a broader professional network.
- Career-focused projects: Undertake an applied research or consultancy project that addresses a live business challenge, allowing you to apply your skills and make a tangible difference in the field of global marketing and data analytics.
- Comprehensive services: Accessible support resources – including academic guidance, career counselling, and learning tools – are available on-demand to ensure students have everything they need to succeed.
- Expand your global perspective: Enhance your self-development through our Global Leadership Programme, featuring live guest lectures, online workshops, and industry connections.
Subjects
Develop a critical understanding of global brand management, exploring the nature of brands, perspectives, and tools for success. Examine real-world case studies and challenges in a globalised, technology-driven market.
Examine how global companies craft marketing strategies to create customer value and competitive advantage. Focus on product innovation, segmentation, targeting, and positioning, while applying marketing concepts to international business scenarios.
Evaluate digital marketing strategies and develop the skills to create effective digital marketing campaigns. Investigate the influence of digital tools on traditional marketing practices in a rapidly evolving environment.
Build the expertise to craft and implement corporate strategies on a global scale, integrating sustainability, data-driven decision-making, and stakeholder relations to drive business success.
Master the research techniques needed for your capstone project, from design and data analysis to ethical considerations, while developing the critical skills necessary to address real-world business challenges.
Master the fundamentals of data analysis to uncover trends and inform decision-making. This module will help you develop the skills to analyse complex datasets, apply statistical methods, and draw actionable conclusions that support business goals.
Learn to transform data into compelling visual stories. Explore how to design impactful charts, graphs, and dashboards, using web tools to present your findings in ways that drive clarity and influence business decisions in the context of healthcare settings.
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
About University of Roehampton Online
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions.
For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES),
Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
