Course overview
The Evolving Role of Executive Assistants & AI Masterclass is a CPD Certified professional development programme designed to equip Executive Assistants and Personal Assistants with the skills needed to thrive in a rapidly changing, AI-driven workplace.
As digital transformation accelerates, the role of the EA is evolving beyond traditional administrative support into a more strategic, tech-enabled business partner. This masterclass explores how artificial intelligence and modern digital tools are reshaping the profession and how EAs can stay ahead of these changes.
Participants will gain practical insights into key AI and productivity technologies, including Microsoft Copilot, ChatGPT, Google Gemini, Claude, Power BI, and a range of time-saving apps and workflow tools. The programme also provides hands-on learning around digital productivity, data awareness, and modern business support practices.
Alongside technical skills, the course strengthens essential human capabilities that remain critical in the AI era, including emotional intelligence, communication, change management, problem solving, critical thinking, and assertiveness. Through interactive discussions, case studies, and group activities, delegates will explore real workplace challenges and develop practical solutions they can apply immediately.
By the end of the masterclass, participants will feel more confident, adaptable, and future-ready, with a clear understanding of how to increase their value and impact within their organisation while embracing the opportunities of digital transformation.
This course is suitable for Executive Assistants, Personal Assistants, Senior Administrators, and Office Professionals who want to future-proof their careers and enhance their strategic contribution in the workplace.
Job outcomes
- Executive Assistant (EA)
- Senior Executive Assistant
- Lead EA roles Personal Assistant (PA)
- Office Manager
- Business Support Manager
- Team Coordinator
- Project Coordination
Study method
- In-class
- Online
- Blended
- Virtual
Locations
- England
- London
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Duration study load
Course Duration:
2 half days (Live Online) or 1 full day (Classroom option)
Study Load:
Part-time / Short Course (CPD Professional Development)
Delivery
This masterclass is delivered live online via Zoom (2 half-day sessions) and also available as a face-to-face classroom workshop at selected London venues, including Grand Connaught Rooms and Institute of Directors, Pall Mall.
About Global PA Association & Training Academy
The Global PA Association & Training Academy is a leading professional body dedicated to supporting, developing, and championing Executive Assistants, Personal Assistants, Chiefs of Staff, and business support professionals around the world. Founded with a mission to elevate the profession and empower assistants to thrive in strategic business environments, the organisation provides a dynamic platform for learning, networking, career progression, and industry recognition. At the heart of the Association is a commitment to professional excellence. Through its Training Academy, members gain access to industry-leading courses, workshops, masterclasses, and certification programmes designed to strengthen both technical and strategic skills. From leadership and communication to stakeholder management, project coordination, emotional intelligence, and business operations, the Academy equips Executive Assistants with the capabilities needed to become trusted strategic partners within their organisations. The Global PA Association also creates opportunities for connection and collaboration through conferences, networking events, webinars, mentoring initiatives, and community engagement. These experiences allow assistants to share knowledge, build confidence, expand their professional networks, and stay ahead of evolving workplace trends and technologies. A key part of the organisation’s mission is advocacy. The Association actively champions the value and impact of Executive Assistants, helping businesses recognise the critical role assistants play in organisational success. By celebrating achievement through awards programmes and promoting continuous learning and career development, the Association is helping to redefine the profession as one of influence, leadership, and strategic contribution. Whether supporting individuals at the beginning of their career or experienced assistants stepping into leadership roles such as Chief of Staff, the Global PA Association & Training Academy is committed to inspiring ambition, unlocking potential, and shaping the future of the administrative profession worldwide.
