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Marketing & Digital Communications MA (Online)

Study Method Online
Provider Falmouth University
Start Date September 2026
Falmouth University

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Course overview

The marketing industry is evolving at an unprecedented rate, and businesses worldwide need skilled digital marketers to drive growth, enhance brand presence and maximise customer engagement.  

On this online Marketing & Digital Communications MA course, you’ll learn not just to react to the changing digital landscape but to use emerging technologies to innovate and lead marketing transformations for international audiences.  

Designed for professionals and ambitious learners who want to master the latest marketing strategies, tools and technologies, you’ll immerse yourself in the world of digital marketing, building a comprehensive working knowledge of marketing and branding strategy and learning how to recognise and adapt to the demands of in-house and agency-led perspectives. 

Whether you’re looking to enhance your leadership potential, strengthen your strategic thinking or pivot into an exciting new career, you’ll graduate ready to thrive in the world of global digital marketing.

Job outcomes

  • Digital Marketing Manager
  • SEO Specialist
  • Social Media Strategist
  • Content Marketing Manager
  • PPC Specialist
  • Email Marketing Manager
  • Marketing Data Analyst

Want to see more job outcomes and how your future could change?

What you'll learn

Throughout this online master’s in Marketing and Digital Communications, designed by industry experts, you’ll work independently and in teams on challenge-led projects.

Following the latest industry practices and insights, you’ll develop strategic knowledge and expertise in SEO and SEM, social media marketing, data analytics and AI, as well as building an understanding of the digital sales funnels and how to use consumer psychology to drive conversions. You’ll also learn how to create compelling content that resonates with audiences and enhances brand authority.

At the end of the Marketing & Digital Communications MA, you’ll establish yourself as an expert on a theme, sector or trend through the development of your Final Major Project.

Modules

The modules have been specifically designed to be studied in a non-linear order, with the order in which you’ll study the modules depending on when you begin the course.

MA

You will need to complete four 30-credit modules and one 60-credit Final Major Project (180 credits in total). All modules on the course are compulsory and must be passed in order to complete the award.

PGDip

You will need to complete four 30-credit modules (120 credits in total), and will not complete a Final Major Project.

Study method

  • Online Online info icon
    Online delivery - online course content with the exception of assessments and work placement
  • Blended Blended info icon
    Blended delivery - both online course content and partial face to face requirements
  • In-class In-class info icon
    In class delivery - predominately face to face course content conducted at a specific location
  • Virtual Virtual info icon
    Virtual Delivery - Live and interactive classroom-style learning conducted completely online
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Duration study load

2 Years

Based on the total learning time for the Postgraduate online courses, an average study week can be up to 25 hours. As our online courses are intended to be flexible, the time required to study will vary based on the level of study, the module week, and individual learning pace. 

Delivery

You'll learn through a blend of recorded learning content, learning activities, guest talks, tasks and discussion forums, which you'll access via our dedicated virtual learning environment. This is also where you'll find all key documentation, get course announcements and access extensive learning resources.

Entry requirements

An honours degree or Level 6 equivalent qualification is desirable. However, candidates without a degree or formal qualification are still encouraged to apply.

Find out more about the entry requirements for this course

Course features

Why study this course at Falmouth?

  • Join an established global community of ambitious practitioners, gaining crucial cultural perspectives while building your networks

  • Study at your own pace and around work, family responsibilities, or other commitments, enabling you to gain a prestigious postgraduate qualification without putting your life on hold

  • Work on collaborative industry-informed assignments, from SMEs in Cornwall to big global brands such as Unilever

  • Transform your skillset and gain the confidence to step into leadership roles and other exciting global career opportunities

Marketing & Digital Communications MA (online) is also accredited by the leading professional marketing body for marketers; The Chartered Institute of Marketing (CIM). Students who successfully complete the full MA are eligible for exemptions against CIM qualifications.

Accredited Degree students have the opportunity to complete the qualifications whilst studying or following graduation.

Resources and support

  • Dedicated easy-to-use virtual learning environment (VLE)

  • Accessible online audio / visual content

  • A Student Advisor to support you throughout your studies and access to our Student Support Services

  • Access to our Employability Service

  • 24/7 access to Falmouth's extensive online library of contextual books, journals and resources

  • Access to online software tutorials at LinkedIn Learning

  • Students' Union community

  • Optional in-person events

  • Invitation to attend alumni events

Assessment

Assessment provides the course team with a means of offering tailored guidance alongside advice on how to progress knowledge and skills in key areas that relate to the course Learning Outcomes. The course team will identify your strengths and weaknesses as an individual and discuss them with you throughout your time on the course.

Assessments are 100% coursework, submitted in an electronic format to the virtual learning environment, and designed to reflect professional practice. Assessment methods include:

  • Academic essays

  • Reports and plans

  • Blogs and infographics

  • Pitches and presentations

Payment options

Funding for online study is different to on-campus study. Download a course guide for information about both tuition fees and how you can fund your online study.

Find out more about the payment options for this course

About Falmouth University

Level up your career with a transformational online degree from Falmouth University. With over a century of art school history behind us, creativity is the foundation of everything we do. But we’re always pushing forward, fusing creativity with technology to forge new disciplines and invent the industries of tomorrow. All online courses are studied 100% remotely, enabling you to achieve your creative ambitions at a time and place that suits you. Studying online at Falmouth University means you can: Join our global community of creatives defining the future. Study with a platform developed by award-winning learning designers - and with the same expert standard of teaching as our on-campus degrees. Get taught by successful industry professionals and inspiring guest lecturers. You can work while studying online The design of our online degrees at Falmouth means you can access your course content anytime, anywhere. You can also study part-time, making it possible for you to study while working. All recorded learning content can be replayed at any time, so it can fit around work or lifestyle commitments. Get supportive, rigorous degree-level teaching online Studying online is the ideal option for those looking for flexibility while elevating their creative career prospects. Our online degrees have all been designed from the outset to be taught and learned online. This means that they're crafted specifically for you to study remotely. Through a combination of recorded learning content, learning activities, tutorials, and collaborative work, you'll be encouraged to push your limits, explore your creativity, and develop professional skills and expertise that make you ready for industry. Creative collaboration Here at Falmouth, we encourage open innovation throughout your online studies. This might mean participating in stimulating discussions with your fellow students or working together on projects to develop your teamwork skills. It'll give you the chance to push each other's creative boundaries and connect with your global learning community. In-person events We offer optional in-person events for our online students that usually happen twice a year. They're great opportunities to meet your peers and tutors and to explore course-related topics through additional activities and discussions. You'll hear from industry experts, offering professional contexts for your learning and a deeper insight into your chosen industry.

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What can you expect

What can you expect?

Complete the form and learn about everything you need to know before enrolling!

  • Receive a consultation from a course expert
  • Pricing and payment options
  • Start dates
  • Subjects
  • Study Method
  • How to get help and contact information

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