Course overview
Both businesses to consumer and business to business brands are increasingly using paid social to help them reach their target audience in order to achieve their business and marketing objectives.
This one day course will teach you how to start advertising on the six major social media platforms; Facebook, Instagram, Twitter and LinkedIn.
Led by one of our expert social media professionals, we’ll help you get to grips with building target audiences on each platform, understand what ad formats to choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.
We’ll look at how you can target and reach your audience using different data signals. You will also learn step by step how to build an audience for success.
Our Social Media Advertising Standard course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
Campus locations
What you'll learn
Upon completion of this course, you will walk away with the ability to:
- Explain the difference between organic and paid social
- Illustrate the role each platform plays and how it fits into the paid social landscape
- Build a social media audience across social media platforms
- Identify which formats of creative should be used for advertising objectives
- Set up a social media advertising campaign that is in line with industry best practice
Study method
- In-class
- Blended
- Online
Locations
- England
- London
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Duration study load
- 1 day
Who's it for?
This course is ideal if you want to learn how to use and set up your own social media advertising campaigns to market a business or brand. It’s aimed at business owners or professionals in a digital, marketing or PR role.
Subjects
- The State of Paid Social
- Organic vs Paid
- The role each platform plays
- Customer personas
- Different data types and data signals
- Building an audience on each of the main platforms (Facebook, Instagram, Twitter & LinkedIn)
- The difference between ad formats
- How these can be applied against specific objectives
- The level of user behaviour desired within a format
- Campaign structures of each social platform
- The importance of using campaign structure correctly
- How to build a campaign in each social platform
About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
- Industry recognised courses designed and run by experienced
- Professionals who are practitioners in their field
- Global training offering
- Suitable for groups of any size
- Delivered face-to-face, or online
- Google Cloud training partner
- Google Marketing Platform Certified Partner
- LinkedIn virtual course badge
- Corporate packages available
- Special rates for non-profit organisations
- CPD-approved courses
We look forward to teaching you soon.
