Both businesses to consumer and business to business brands are increasingly using paid social to help them reach their target audience in order to achieve their business and marketing objectives.
This one day course will teach you how to start advertising on the six major social media platforms; Facebook, Instagram, Twitter and LinkedIn.
Led by one of our expert social media professionals, we’ll help you get to grips with building target audiences on each platform, understand what ad formats to choose for success and discuss best practice around how to successfully structure and set up a campaign across each platform.
We’ll look at how you can target and reach your audience using different data signals. You will also learn step by step how to build an audience for success.
Our Social Media Advertising Standard course is available at our training centre in The Shard, London. We also offer private training at a location of your choice or via a virtual classroom.
Upon completion of this course, you will walk away with the ability to:
Explain the difference between organic and paid social
Illustrate the role each platform plays and how it fits into the paid social landscape
Build a social media audience across social media platforms
Identify which formats of creative should be used for advertising objectives
Set up a social media advertising campaign that is in line with industry best practice
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Duration study load
Who's it for?
This course is ideal if you want to learn how to use and set up your own social media advertising campaigns to market a business or brand. It’s aimed at business owners or professionals in a digital, marketing or PR role.
The Paid Social Landscape
The State of Paid Social
Organic vs Paid
The role each platform plays
Building a Target Audience
Different data types and data signals
Building an audience on each of the main platforms (Facebook, Instagram, Twitter & LinkedIn)
Introduction to ad formats
The difference between ad formats
How these can be applied against specific objectives
The level of user behaviour desired within a format
Campaign Structure and Setup
Campaign structures of each social platform
The importance of using campaign structure correctly
How to build a campaign in each social platform
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Course fees – £598.80
No government funding available for this course
Find out more about the payment options for this course
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About Jellyfish Training
Jellyfish is your digital partner. We support and drive digital transformation by providing the right technology, strategy, and training.
Jellyfish Training offer a range of delivery formats to suit all needs. Groups can be of any size, from private team sessions, multi-day workshops for entire organisations, 1-2-1s or even remote/online training catering for teams in different locations, we will be able to create something to suit.
Why Jellyfish Training?
Industry recognised courses designed and run by experienced
Professionals who are practitioners in their field
Global training offering
Suitable for groups of any size
Delivered face-to-face, or online
Google Cloud training partner
Google Marketing Platform Certified Partner
LinkedIn virtual course badge
Corporate packages available
Special rates for non-profit organisations
We look forward to teaching you soon.
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Pricing and payment options
How to get help and contact information
Everything you need to know before enrolling!
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Get your free course guide now! Complete this easy form and you'll receive a course guide and consultation from Jellyfish Training
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