How to Become a Brand Manager
Do you dream of working with luxury brands? Are you a whiz when it comes to social media and digital marketing? Do you have a keen eye for detail and know what works? If you answered yes to all of the above, you might want to know how to become a brand manager. This interesting and fast-paced role could be calling your name. Within this guide, we will cover everything you need to know about entering the marketing sector.
What Does a Brand Manager do?
First up, let’s talk about what a brand manager does. While you may start off as an assistant brand manager, the duties will be largely the same. In the simplest term, this manager makes sure that the services and products a company offers to align with the brand. However, that takes a wealth of different disciplines. You may find yourself:
How Much Does a Brand Manager Earn?
If you are looking for a brand manager job, you first need to know about the salary. Professionals in this sector can expect to make between £27,000 and £65,000 per year, depending on their level of experience, according to the National Careers Service. That is based on you working between 37 to 40 hours per week with some evening and weekend work too.
The more accreditations and qualifications you gain over time, the more money you can expect to make as a marketing executive. For that reason, you may be able to make more in your brand manager career by starting your own business. In addition, it pays to invest in your education and your future. Should you decide to work for yourself rather than with an agency or company, you will be responsible for setting your own pricing.
What Qualifications Are Needed to Become a Brand Manager?
Before you can become a brand manager, you need to make sure that you gain the right qualifications. Most of the time, employers will expect you to have a bachelor’s degree to land one of these roles. If you already have a degree in the marketing field, it may pay to gain some additional qualifications. The more training you have, the more qualified you will be when you launch your brand manager career. With that in mind, here are two options:
Professional Diploma in Digital Marketing
The CIM Diploma in Professional Digital Marketing is an online course accredited by the Digital Marketing Institute (DMI). If you want to stay up to date with the latest trends in social media, market research, and marketing strategy, this course will help you do just that.
Other relevant courses
In addition, there are plenty of digital marketing courses you can look into. Take the time to consider which of these will help you accelerate your marketing manager career. You may also decide to learn more about the technical side of things with a business management course or even a more specific project management course. The more you invest in yourself, the more
Since the realms of brand management and digital marketing are forever-changing, you need to be ahead of the game. Staying current when it comes to the tools that you may use will make all of the difference. However much experience you have — within brand strategy and digital marketing — you can always improve your prospects via education.
What Skills Are Needed to Become a Brand Manager?
Now that you’re well-versed on how to become a brand manager, let’s take a look at the skills you will need. To successfully gain a role in brand management, you need to have a varied array of talents. Here are some that will be vital to your role:
An understanding of social media and digital marketing
Be a keen marketing strategist with an eye for analytics
Copywriting and communication skills
An understanding of key market trends
An in-depth understanding of brand strategy
Often enough, you will see the above listed in a brand manager job description. Be sure to hone your skill-set before you apply for an internship or entry-level role here.
Does Becoming a Brand Manager Need Any Work Experience?
Working in the field will help you understand brand strategy. Often enough, professionals find that they move from the shop floor all the way up the ranks. If you already have retail experience, you may be able to take a step up and become a brand manager.
While you will need to put in the groundwork here, it’s worth thinking about the ways that you can gain more skills and move into the marketing sector. The truth of the matter is that there are many opportunities to develop your career with a luxury brand. If you have worked in the same sector for a matter of years, you should keep your eyes out for any leadership positions that come your way. You don’t want to blink and miss your chance.
If you have already gained a bachelor’s degree in public relations (PR), social media, or digital marketing, you can use that as a platform. You may find that you can land a marketing manager or brand manager job with that qualification alone, for example. Of course, some professionals work in the digital marketing sector without hands-on experience.
Career Prospects For a Brand Manager
If you land a brand manager role, you may be wondering what happens next. Good question. Luckily, there are plenty of ways that you can progress in this field. You may choose to start your own consultancy business, go freelance, or gain a promotion. A successful brand manager will always be in high demand, so you should have no problem. You may also become a senior brand manager in a leadership role.