Top 10 Courses You Can Do To Help You Land a Job Post-Pandemic
Looking to land a job after the pandemic? Check out our top 10 courses to get you there
‘What did you do in lockdown?’
That’s one question recruiters and interviewers are highly likely to ask you if you are job hunting after coronavirus. They’ll want to know how you used the time to develop your skillset and put yourself in the best possible position to gain employment post-pandemic.
So what will you say? The best way to prepare for interview questions like these is to be armed with authentic, concrete evidence that you’ve been working hard to develop existing and new skills by investing in worthwhile courses.
The right courses for you will depend, to a certain extent, on what line of work you’re in (or want to get into), your experience and your existing skillset. It’s worth doing a review, or audit, of your current skills and identifying any gaps you’d like to plug or areas you’d like to refine.
We’ve compiled our top 10 courses that will look great on your CV, genuinely help you land a post-COVID job and place you on a career path fit for the future.
Investing in employees with leadership skills will benefit any business.
People trained to lead can help increase productivity and performance, reduce staff turnover, improve risk management, build effective teams and, most importantly in a post-pandemic world, help manage change.
A huge number of businesses have had to adapt in the wake of COVID-19 and candidates who can embrace and manage that change will be highly sought-after.
2. Digital Marketing
Digital marketing is an umbrella term for all marketing that’s online or uses an electronic device. A digital marketing strategy will incorporate all digital channels, including social media platforms, search engines, websites, and email to connect with and engage current and prospective clients.
Any business that wants to compete in the modern market, post-pandemic or otherwise, will need some sort of digital marketing strategy. And they’ll need plenty of employees on board who understand it and can contribute to its planning, implementation and development.
Whether you’re looking for a role specifically in digital marketing, or you want to develop digital marketing skills to complement qualifications for other roles in a business, it’s well worth the investment.
3. Social Media
One of the principal areas of digital marketing, social media is a key communication and marketing tool for any modern business. But through the challenging time of the pandemic, many businesses relied on social media to maintain their presence and connect with their clients more than ever before.
From strategy, to content to advertising, there is a range of social media courses out there to suit beginners or those looking to boost existing digital skills.
Candidates who have the training and the confidence to use social media in their role will be attractive to employers.
Search engine optimisation (SEO) is all about increasing traffic and improving a website’s visibility online. Any business with a website wants it to show up first in a search engine listing, so investing in SEO is integral to maintaining an online presence and getting new leads.
Outsourcing SEO can prove expensive, so anyone with skills in this area will be an asset to their employer.
At the same time, SEO is often outsourced, so if you’re an expert, there are plenty of SEO roles within businesses or specialist digital agencies as well as opportunities to offer your services as a freelancer.
5. Web Development
No business would hope to compete in the modern market without an online presence. But behind every website or piece of software that we come across, is a web developer.
Web developers build websites and applications for the internet. They are responsible for all the stuff you can’t see – the programming and coding that make a website function.
A career in web development is challenging, but it’s also rewarding both intellectually and financially, and there are plenty of job opportunities out there.
6. Microsoft 365
Employees with a breadth of understanding of the capabilities of Microsoft 365 will be in a position to boost productivity and efficiency in any business that uses this software.
From communication, to collaboration to production, having Microsoft 365 training on your CV can only do you good!
7. Data Science
Data science is a field that combines programming skills, domain expertise, and knowledge of maths and statistics to obtain meaningful insights from data.
Data science is greatly in demand and there is an abundance of positions open to suitable candidates.
As data becomes more influential across a breadth of industries employers are searching for trained professionals who can influence that data in safe, effective and transformative ways.
8. Artificial intelligence (AI)
One impact of the coronavirus pandemic has been an acceleration for many businesses to embrace the benefits of technology.
In this ever-changing pandemic climate, AI has been used by businesses to support remote working and improve the ways employees work, either from home or in adapted workplaces.
Some businesses are relying on AI to analyse the fast-changing and unique data during Covid-19. For example, in matching supply and demand. AI is also being utilised to do back-office tasks, cash-flow forecasting and document verification.
Amidst this digital transformation, businesses need personnel with the skills and understanding to carry it forward.
Whatever your industry or role, you will be required to problem-solve. With the pandemic forcing constant change, adapting and quick critical thinking, problem-solving has never been such a valuable skill.
Courses in problem-solving train candidates to think in a structured, team-based, disciplined and objective way to overcome problems in workplace situations and will benefit anyone embarking on a new job.
Whether you’re communicating with people face-to-face or from behind a screen, effective communication is key to productivity and positive collaboration.
Take a course in communication skills and learn how to engage in challenging conversations, utilise different communication platforms and reflect on your interpersonal skills. Communication is also a skill certain to help you with both your job search and subsequent job interview.
Where to look for courses?
There are a host of online course providers to choose from. Do your research and find a course that is recommended, respected and right for you.
LinkedIn offers a range of courses, and with the use of LinkedIn on the rise since the pandemic triggered shifts in the job market and a work from home culture, this is a good place to search for courses and recommendations.