How to Become a Technical SEO Specialist
Are you looking for a new challenge? If you’re ready to dip your toes in the realms of digital marketing, training to be a technical SEO expert is a savvy move. This in-demand position offers a high salary and plenty of progression opportunities to boot. What’s more, the SEO industry is set to skyrocket, so it’s a smart time to get moving.
Whatever your background, switching things up and becoming an SEO expert is possible. To become successful in this career, you will need to be a complete wizard when it comes to the latest SEO strategies, keyword research, and even link building. When you’ve got all of that under your belt, you can launch your illustrious digital marketing career. Within this guide, we will take a look at what an SEO specialist does and what you need to know first.
What Does a Technical SEO Specialist Do?
First things first, let’s cover what a technical SEO specialist does. If you are new to the world of search engine rankings, you may think that it’s all black magic. That’s not the case. The more you learn about this sector, the clearer things will be. Here are some of the day-to-day tasks you can expect when you get a role as an SEO expert:
Of course, the tasks you are expected to undertake may change based on the company for which you work. You may decide to work within a leading SEO agency or work with a large-scale business. The choice is yours. When you have undertaken an in-depth SEO course, you will know everything you need to know to get started. It doesn’t end there. You may also find that you gain technical SEO training when you’re on the job too.
How Much Does a Technical SEO Specialist Earn?
The average salary for an SEO specialist will differ depending on the company you work for. This position often falls under the umbrella of the marketing executive role.
For that reason, according to the National Careers Service, you can expect to earn between £20,000 and £50,000 per year. That’s based on full-time hours, which is between 37 and 39 hours per week.
Looking to make more money? There’s a simple way you can do that. Opting to go self-employed rather than joining an SEO agency is a clever idea. When you do so, you may find that you can charge more cash each day than you would get as an annual salary.
Your job will be to share the basics of SEO and the technical aspects of the sector with business leaders. If you choose this from the many career paths, you will need to work hard to promote yourself. Freelance SEO professionals need to be bold if they want to get noticed.
What Qualifications Are Needed to Become a Technical SEO Specialist?
Do you have what it takes to make it in the big world of SEO? Before you get started, you should keep in mind that this is a continuous learning experience. You will need to continue to expand your SEO expertise long after you have landed your dream job.
To kick things off and gain an entry-level position, you may want to undertake a marketing course. That will give you the basis for the rest of your SEO efforts. Armed with that knowledge, you can begin to expand your skillset. You may want to take a specific SEO course, a digital marketing course, a Google Analytics qualification, or a course on Google AdWords. The more knowledge you have to bring to the table, the better.
What Skills Are Needed to Become a Technical SEO Specialist?
Investing in your education is a straightforward way to kickstart your career. However, before you do that, you may be wondering what skillset you will need. To help you decide whether this career path will work for you, let’s take a look at the core traits you will need to have:
Knowing how search engines work will help you excel in this career path. You may want to get started by creating your own website and improving its page ranking. You can read SEO blogs to gain tips and tricks. For example, Moz has a handy blog that beginners can use to their best advantage. The site helps you learn about the basics, such as using title tags and improving your site’s ranking. Take the time to do your research and improve your skills.
Does Becoming a Technical SEO Specialist Need Any Work Experience?
The more SEO experience you have, the more likely you are to get a top role in a company.
Once you have completed some SEO training, take the time to look into internships and entry-level positions. You may have to start low down on the career ladder and work your way up over time. Working closely with an in-house marketing team may give you the insights into Google’s algorithms you need, for example.
When you have worked at an SEO agency or within a marketing team for a matter of years, you may be able to take a step up. It’s worth looking for positions in the marketing sector.
Career Prospects For Technical SEO Specialist
When you first start out as an SEO expert, you may be on a lower pay scale. However, the future is extremely bright. As you develop your SEO expertise and broaden your skillset, you will find that more and more roles open up. For example, you may be able to become a marketing manager or front a small SEO agency. The sky’s the limit if you put in the work.