If you've ever wanted to grow your business online, Google AdWords campaigns should be crucial to your digital marketing strategy. The number of people searching for information online is growing year after year, and a Google Adwords training course is your key to access all these potential customers. Find your course today!
Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses. Our Google Ads: Sea...
Google Ads is Google’s pay-per-click advertising platform, and an absolute must as part of any Search Engine Marketing strategy. Let us show you how to take control of your PPC with our Google Ads (AdWords): Search training courses. The advanced course...
Learning how to utilise Google’s powerful suite of tools including Google Analytics, Pay-Per-Click (PPC) search ads, ad extensions, Google partner benefits, conversion tracking and so much more will allow you to efficiently and effectively target exactly who you want. All these jargon results in more visitors to your website, and more sales!
Not only is Google the most common search engine, it is also the most comprehensive when it comes to choosing how to target for advertisers. Knowing how to improve your quality score on your company’s landing pages, social media links, and how to improve your Google ads campaigns, the cornerstone of many a modern marketing strategy.
Learning all about Google AdWords fundamentals can often be one of the best ways to ensure campaign structure is solid, and earning a Google AdWords certification is the best way to achieve that. Plus, many digital marketing firms in London and beyond are seeking to hire dedicated Google Adwords certified professionals.
Google AdWords is the marketplace for all search ads on Google. Through the Google AdWords auction, advertisers bid on their desired keywords. This determines which ads are shown on Google searches for various topics.
For example, if you were running a company that sells antique furniture in London, you might want to bid on keywords such as “buy antique furniture London” so that your company shows up at the top of the list. It is a great advertising platform to target anyone who is actively looking for whatever your company sells. And the good news is that ad creation is very simple. There are many training courses that teach you the best ways to actively decide what is the best value for money for your individual situation.
Once you have created your AdWords account and gotten your feet wet, you can start learning about more advanced hands-on features such as bid adjustments, click-through rates, keyword match types, advanced keyword research and ad copy, ad groups, negative keywords and other campaign settings. Having the know-how to navigate this ever increasingly important part of online advertising will ensure your business or clients stay ahead of the pack.
One great course to take is the Google Adwords Course UK, which can be completed fully online. This is created by knowledgeable trainers and includes 30 hours of content, all of which will look great on your LinkedIn profile! It also features:
Many people who complete such courses become online marketing specialists or Google Analytics consultants. Others work in a more generalist online marketing roles, and use their knowledge of Google AdWords to assist them in creating comprehensive and AdWords campaigns that connect with their overall marketing strategy. Digital marketing is slowly beginning to matter more and more, so getting ahead of the curve is a smart move for anyone looking to stay relevant in the modern world.
