SEO Courses

About SEO

SEO is a key part of content marketing and digital marketing, which sees an SEO professional optimise a client’s website/web pages to appear first on Google’s search results (or for another search engine). With over a billion websites and social media becoming a normal part of our everyday lives, why not kick start a new career and learn something different through an SEO training course?

SEO Careers

Having SEO training can lead to a number of different career paths within the marketing industry and beyond, or even in your own business. Most careers within this field centre on keyword research and competitor analysis. Courses for SEO will help you understand search marketing, including how to run an SEO campaign, as well as SEO basics and how search engines work. It is common for people to have already done a marketing course, but by completing an SEO course or SEO copywriting course, you would be able to choose between multiple career options including:

Search Engine Marketing

A search engine marketer looks mainly at advertising and PPC marketing as well as managing customer relationships.

Business Marketing Consultant

Consulting in business marketing means that typically your role is client-based where you are hired to plan and implement marketing initiatives and creates KPIs. This career choice can be pursued individually as a business owner or within a company.

Digital Marketer/Content Marketer

A Digital Marketer has a content-based role, using keyword research and AdWords to create an SEO strategy and utilise it for advertising on social media and other websites. A similar job position is a content marketer who also creates web content but also designs videos and graphics.

Marketing Analyst

A Marketing Analyst typically tracks the performance of an organisation’s general and online marketing, creating reports to identify future trends of the business.

SEO Manager

An SEO manager is highly involved with the digital marketer and content marketer as they generally administer for search engine marketing. They also help organise the sales, and marketing strategy and manage those working with basic and advanced SEO content.

Take a look at the following guide for an in-depth look at how to become an SEO Manager.

Courses in SEO

SEO training courses in the UK are more commonly found online rather than at university. An online course in SEO will teach you the basics of SEO, which will help you with page optimisation and how to appropriately manage a search marketing strategy. Course materials are typically conducted through online learning so it is important that you enquire with the educational provider to discover if you have the right tools or not to complete a course on SEO. Typically you will receive a professional certificate; this can take you to the next level for advanced SEO marketing. Some of the online SEO courses you can choose from include:

• Search Engine Optimisation (SEO) for Business
• SEO Training + Social Media Strategist Training + Digital Marketing Diploma
• Diploma in SEO and Digital Marketing
• SEO and Social Media Marketing