How to Become a Social Media Marketer

In the 21st century, social media marketing has soared to become one of the most important jobs within the digital marketing world. Combining social media channels with marketing strategies is how social media marketers convince you to purchase that product or service online. This type of content marketing is not new, but it’s growing in demand across a variety of industries, which are starting to see the benefits of having a strong social media presence.

Types of Social Media Marketers

How to Be a Social Media Marketing Manager
Being a Social Media Manager is a full-time job in an industry, typically dealing with social media accounts like Facebook, Twitter, Instagram, Snapchat and even LinkedIn, you would essentially become the voice of the company. One of the most important responsibilities is to create marketing strategies based on proactive messaging and reactive messaging (i.e. where you post and how you respond). Working within social media management requires previous experience or understanding of English, social media and techniques of social networking as well as technical, creative and time-management skills. The best social media managers are able to connect with the online community through relevant hashtags and marketing efforts, and form social media campaigns based on their extensive knowledge.
How to Be a Social Media Marketing Consultant
Marketing campaigns require a lot of preparation and hard work from a variety of professionals; a consultant, however, is self-employed and can work with a variety of clients and small businesses. The job title of a social media consultant gives the impression of them being marketing experts which may be true in some aspects, but being a strategist of social networks is more of a focus. Becoming one requires you to connect with other industry experts, ensure you have a solid professional portfolio, find development resources and keep up with social media changes.
How to Be a Social Media Marketing Specialist
Being a specialist in the field of marketing is quite an important job, as what classifies you as one is the ability to understand the role and power of social media platforms in marketing brands and businesses. The path to becoming a social media specialist is by having experience in public relations, online marketing or traditional marketing as marketing skills are transferable across different positions. It is also important to have up-to-date knowledge in search engine optimisation (SEO), copywriting and graphic design.
How to Be a Freelance Social Media Marketer
Did you know that working freelance as a social media marketer is quite a common thing? Managing a business’s social media content away from an office and at a range of hours is a popular career option that many individuals take. Understanding and formulating a social media marketing strategy can be done within the comfort of your own home and at your own pace if you choose to work freelance. To learn more about freelance opportunities within your workplace it is important you talk to HR to understand your options.

Social Media Marketing Courses

How to become a social media marketer is a relatively simple answer; like most other business-related areas, completing a degree or diploma centring on the foundations of marketing and social media strategies will help you get an understanding of the field before letting experience take over.

If you come from a different area of marketing or are looking for a different career change you can choose to take short courses such as:

Professional Certificate in Social Media
Social Media for Business
Marketing & Social Media

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£0,000

Average Salary for a Social Media Marketer

Skill Set Required for a Social Media Marketer

Being an effective social media marketer is no easy feat. Poor social media presence can seriously damage a business, which is why those who take on the responsibility of managing it need to boast the right set of skills. For example:

Creativity in forming social media posts
Excellent written & verbal communication
Analytical skills
Understanding trending topics across all social media platforms

Understanding how content works
Relationship-building
Content curation
Ability to use social media management programs such as Hootsuite

The way to become a great social media marketer is through experience, utilising the tools available and understanding how to measure the effectiveness of your strategies and why these worked. Much like social media influencers, being able to sell your brand (or yourself as an influencer) by using a variety of social media platforms is key. Browse our courses and start an exciting career path in social marketing today.

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