5 Of The Best Online Marketing Communities For Beginners To Find Tips & Techniques
Marketing is one of the most important elements of any business. Whether it’s a small family-run shop or a huge corporation, marketing enables a business to gain new customers and educate the public on what they offer.
However, the changing face of marketing with the huge increase in e-commerce, digital marketing and social media marketing, has meant that millions of businesses around the world have had to completely rethink their marketing strategy to coincide with an online world.
How online communities can help you learn marketing
Traditional marketing has had to step it up, with more entrepreneurial opportunities than ever before, businesses are now having to be more competitive with the number of businesses growing every year in the past 20 years (aside from a slight drop following the pandemic). Online communities are a great way of learning up to date marketing tips, whether you are a marketing beginner or an expert looking to update their digital marketing knowledge.
The internet is a hub of information, and online communities make it easier than ever to get expert advice on the latest marketing techniques. Unlike traditional marketing seminars or lectures, online communities allow you to get a range of advice from individuals with different marketing knowledge and experience.
Online marketing communities also allow you to learn when, what and where you want to, so you can take ownership of your own marketing journey and find the most useful tips which apply to you and your career.
Finally, being able to interact with others, ask questions and seek clarification means that you can find marketing tools which work for you, and also discuss any problems you might be facing with others who have been through it before.
Online marketing communities are not just excellent places to find advice, tips and techniques on everything from segmentation to SEO, but also to have conversations with like-minded people and gain new perspectives on a range of marketing techniques.
What to look for in a community
Online communities for marketing can vary a lot depending on what kind of businesses they focus on, who is part of the community, and what techniques they favour. Finding the right community is key, and knowing what to look for ensures that you aren’t spending hours trawling through forums, hashtags, and blog posts that aren’t relevant to you.
Firstly, make sure to narrow down your search to marketing communities that discuss the type of marketing you are or want to be involved in, whether it’s online marketing, influencer marketing, email marketing, or affiliate marketing. Several of these communities discuss multiple marketing types. Therefore you can find other ways of narrowing it down, such as by target audience (e.g., B2B marketing) or by type of business, such as small businesses or startups.
If you are a beginner, then studying an online marketing course is a great way to introduce you to different marketing tactics and get you started on your marketing career. Following your course, you can then refine your techniques using advice on these online communities and seek out employment opportunities whilst using the online forums to keep your knowledge up to date.
Once you have found some online communities which are suited to you, look out for some of the critical aspects which make online marketing communities so useful.
Whether you are a small business just starting out or a part of a huge industry leader, all marketers need support and advice to help improve their marketing techniques. Through these handy online resources, podcasts, blogs, and forums, you can enjoy fast and often free professional development and discover new ways of gaining potential customers, growing your online presence, and creating working marketing plans.
Finding the right community, however, is key, so explore our top 5 today whether you are looking for forums with like-minded marketers, free expertly written articles, or exciting live events with business owners.
1. The Marketing Forum
The Marketing Forum is designed for marketers and creatives working either individually or in small teams. Within this community, you will find a range of materials designed to help you develop professionally, including podcasts, projects, and live events so that you can be fully immersed in a community of fellow marketers.
This online community was created to help with some of the challenges that many marketers face. These include a lack of peer support and professional advice, amongst other reasons, so if you are working in a small team and want support from fellow marketers as well as live events and podcasts from experts in the field, then this is the place for you!
2. Search Engine News
Search Engine News is all about helping marketers in the area of search engine optimization (SEO) and digital marketing. Focussed mainly on interactive quizzes, online courses, blog articles, and expert support, this is the ideal community for marketers who want to learn more about SEO and marketing campaigns through formal courses. If you desire an interactive, course-based community with training resources, you can always access, keep reading.
3. Digital Marketing Subreddit
The Digital Marketing Subreddit is likely to be quite familiar to those who frequent Reddit forums online. This is a subreddit dedicated to digital marketing, where users and entrepreneurs can ask and answer questions, share tips and generally discuss digital marketing strategies freely amongst themselves. This is a free resource that has everything from google analytics news to content marketing threads, all centred around internet marketing.
4. Digital Marketing Community
Digital Marketing Community is an integrated online digital marketing community that seeks to platform work opportunities and offer resources for digital marketers. This community is ideal for digital marketers at any stage in their career, from beginners to experts, and is the perfect place to find advice blogs and videos from professionals, as well as up-to-date work opportunities. If you are currently working in a different area and want to explore digital marketing, see if your current job can be pivoted into a marketing career.
5. Marketing Donut
Last but certainly not least, Marketing Donut is a marketing community that prides itself on helping small businesses to succeed. Run by expert marketers who have been assisting companies to become successful through marketing for over 30 years, their free resources are ideal for small businesses looking to improve their marketing techniques. They offer a variety of resources focused on marketing strategy, social media platforms, marketing trends, algorithms, events, and outreach.