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Course overview
Unlock your potential as a forward-thinking leader with a programme that combines strategic management with innovative digital marketing practices.
This curriculum equips you to thrive in an interconnected world, blending essential business foundations with cutting-edge tools to drive growth in the digital age.
You’ll learn to harness the power of data, digital strategies, and consumer insights to lead transformative marketing campaigns that respond to emerging trends like AI, sustainability, and global shifts.
By engaging in real-world projects and collaborating with industry experts, you’ll gain the skills and confidence to excel as a leader and make a lasting impact across diverse markets.
Study method
- Online
- Blended
- In-class
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Duration study load
- 2 years part-time
Entry requirements
Higher education requirements:
To be eligible for this programme you should hold a second-class honours degree of any background from a recognised university, or an equivalent business qualification. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
English language requirements:
Our programmes are delivered in English. Non-native English speakers must demonstrate a minimum standard of English language proficiency through a valid English language qualification that is no older than two years from the date of issue.
How to apply
- Academic qualifications (certificate or transcript)
- Valid English language qualification
- Personal statement
- Two references
Course features
- Study while you work: With Roehampton’s cutting-edge virtual learning platform, you can seamlessly balance your academic journey with your professional and personal commitments.
- Master real-world digital marketing skills: Gain hands-on experience with the latest marketing tools and strategies, designed to equip you with the expertise to thrive in today’s digital-first business world.
- Develop strategic leadership: Enhance your leadership skills to effectively drive innovation, manage change, and lead teams in dynamic, global business environments.
- Learn from experts: Benefit from the expertise of industry leaders and experienced academics who bring valuable real-world insights directly into your virtual classroom.
- Harness cutting-edge digital tools: Gain proficiency in advanced technologies and analytical tools, preparing you to tackle the business challenges of tomorrow’s digital landscape.
- Collaborative growth: This programme promotes teamwork, fostering both technical and interpersonal skills that are essential for success in the computing and business sectors.
- Learn with a global cohort: Collaborate with peers from around the world, gaining fresh perspectives, building cross-cultural networks, and expanding your professional horizons.
- Work on career-focused projects: Engage in real-world consultancy or applied research projects that tackle live business challenges, ensuring your learning is both impactful and career-enhancing.
- Comprehensive support: Roehampton provides a wealth of accessible support, from academic guidance to career counselling, ensuring that you have the resources to succeed.
- Broaden your global perspective: Enhance your leadership skills and self-development through the Global Leadership Programme, featuring live guest lectures, online workshops, and valuable industry connections.
Subjects
Develop the expertise to formulate and execute corporate strategies on a global scale, incorporating sustainability, data-driven decision-making, and stakeholder relations to drive business success.
Explore how global businesses create strategies to add value and maintain competitiveness in the digital era. Apply key marketing concepts to real-world business challenges, focusing on product innovation and services marketing.
Learn to lead organisations through periods of change, mastering strategies to manage cultural differences, enhance employee engagement, and improve leadership effectiveness in a dynamic business environment.
Acquire the skills to manage financial resources effectively, using tools such as budgeting, the balanced scorecard, and cost analysis to drive organisational performance and support strategic decision-making.
Evaluate and design effective digital marketing strategies, developing the skills to create impactful campaigns. Examine how digital tools are transforming traditional marketing practices in a rapidly evolving landscape.
Examine the emerging challenges in digital marketing, such as AI, e-loyalty, and privacy. Study their impact on society and business, and how they are reshaping global marketing strategies.
Gain insight into consumer behaviour in digital environments, focusing on motivations and decision-making. Use these insights to refine digital marketing strategies and enhance customer experiences.
Learn to manage social media presence and leverage platforms to achieve business success. Analyse trends, develop social media campaigns and explore the ethical and legal considerations involved.
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
About University of Roehampton Online
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions.
For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES),
Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
