Course overview
Explore the University of Roehampton London’s Online MSc in Digital Marketing, your pathway to mastering the dynamic realm of online marketing strategies and tactics. Tailored for ambitious marketers and professionals, this program offers a comprehensive toolkit to thrive in the ever-evolving digital landscape.
Benefit from an interactive virtual learning environment, where expert instructors deliver cutting-edge insights and practical applications. You’ll be able to dive deep into the latest digital marketing trends, tools, and techniques, equipping yourself with the skills needed to drive impactful campaigns and achieve measurable results.
Whether you’re aiming to advance your career, transition into a new role, or stay ahead of industry trends, Roehampton’s online programme provides the tools and knowledge you need to excel in the fast-paced world of digital marketing. Join us and unlock your potential for success in the exciting realm of digital marketing excellence.
What you'll learn
Upon completion of this degree, you should be able to:
- Demonstrate a comprehensive understanding of relevant digital marketing tools & methods to navigate a rapidly evolving digital business environment. Become equipped with the advanced knowledge and skills to manage and assess digital marketing assets and campaigns successfully.
- Gain the expertise to analyse complex data into meaningful information for rapid, evidence-based decision-making and critically evaluate data-driven marketing approaches.
- Display well-developed skills in critical analysis, evaluation and synthesis directing digital marketing management priorities. Critically apply relevant theoretical frameworks to complex real-world scenarios.
- Formulate and solve digital marketing-related problems effectively and sustainably, demonstrating a critical appreciation of current research streams and relevant issues in the wider digital marketing landscape.
- Demonstrate transferable skills necessary for employment and career enhancement in digital marketing roles, such as the exercise of; initiative, adaptability, creativity, use of digital media, personal responsibility, virtual work practices and leadership in the marketing profession.
Study method
- Online
- Blended
- In-class
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Duration study load
- 2 years part-time
Entry requirements
Higher education degree
You should usually hold a second-class honours degree from a recognised British or overseas university. Non-graduates with appropriate professional qualifications will be considered on an individual basis. Those with a third-class honours degree are encouraged to complete an application as we will consider an applicant’s wider circumstances in making a decision on an application.
English Language Requirements
IELTS Academic
Postgraduate degrees – 6.5 overall with a minimum of 5.5 in each component
Roehampton English Language Test
Postgraduate degrees – Mapped to IELTs scores, please refer to IELTS Academic above
University of Roehampton’s KITE Test
In partnership with Kaplan International, students can take the University of Roehampton KITE test, an easy-to-access, online English Language test that can be taken anywhere at any time.
University of Roehampton students and offer holders can claim a £25 discount, reducing the price to just £65
KITE Certificates are issued within 5 working days of test completion.
TOEFL IBT
Postgraduate degrees – 89 overall with a minimum of 17 in Listening and Writing, 18 in Reading and 20 in Speaking
PTE Academic
PGT – Total score of 59 with 59 in all subtests
Why join this programme?
Study 100% online
With Roehampton’s MBA, you will access your course content through our learner-friendly virtual platform. From anywhere, you’ll be able to see lectures, case studies, seminars, and other interactive activities to keep things interesting.
Learn business-ready skills
This postgraduate degree is designed to strengthen your skills with management and business topics applied within the business context. You’ll be ready to put your enhanced business acumen to the test in your current role or on the first day of your new job.
Gain leadership confidence
Master the latest techniques used in management to cultivate an innovative and efficient team within your organisation. Our experienced faculty will help you learn to lead for change.
Subjects
To successfully complete the master’s degree, you must complete 8 compulsory modules. The following modules are the mandatory topics that will be covered in the degree:
About University of Roehampton Online
Studying online with Roehampton offers a dynamic and flexible learning experience tailored to fit the busy lifestyles of working professionals.
Through an innovative online platform, students have access to an education from a UK-based institution delivered by experienced faculty members who are leaders in their fields. Whether pursuing an MBA, MSc, or other advanced degrees, students benefit from interactive coursework, engaging discussions, and real-world case studies that foster critical thinking and practical skills development.
Additionally, the university's commitment to student support ensures that learners receive personalised guidance and assistance throughout their academic journey, empowering them to achieve their professional and educational goals from anywhere in the world.