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Course overview
This IDM-accredited Online MSc in Digital Marketing is your launchpad into the fast-paced world of digital influence.
Master the strategies that drive engagement and deliver results, from social media tactics to data-driven decision-making, and learn on your terms with flexible study options supported by the resources you need to lead impactful campaigns in today’s digital age.
What you'll learn
Upon completion of this degree, you should be able to:
- Demonstrate a comprehensive understanding of relevant digital marketing tools & methods to navigate a rapidly evolving digital business environment. Become equipped with the advanced knowledge and skills to manage and assess digital marketing assets and campaigns successfully.
- Gain the expertise to analyse complex data into meaningful information for rapid, evidence-based decision-making and critically evaluate data-driven marketing approaches.
- Display well-developed skills in critical analysis, evaluation and synthesis directing digital marketing management priorities. Critically apply relevant theoretical frameworks to complex real-world scenarios.
- Formulate and solve digital marketing-related problems effectively and sustainably, demonstrating a critical appreciation of current research streams and relevant issues in the wider digital marketing landscape.
- Demonstrate transferable skills necessary for employment and career enhancement in digital marketing roles, such as the exercise of; initiative, adaptability, creativity, use of digital media, personal responsibility, virtual work practices and leadership in the marketing profession.
Recognition
Study method
- Online
- Blended
- In-class
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Duration study load
- 2 years part-time
Entry requirements
Higher education requirements:
To be eligible for this online degree, you should hold a second-class honours degree of any background from a recognised university. However, the University of Roehampton encourages non-graduates with appropriate professional qualifications and those with third-class honours degrees to apply.
Language requirements:
This programme is delivered in English. If you’re a non-native English speaker, you’ll need to demonstrate a minimum standard of English language proficiency through a valid English language qualification, such as IELTS, that is no older than two years from the date of issue.
How to apply
- Academic qualifications (certificate or transcript)
- Valid English language qualification
- Personal statement
- Two references
Course features
- Earn a recognised qualification: Our Online MSc in Digital Marketing is accredited by the Institute of Data and Marketing (IDM), the UK’s leading network for digital and data-driven marketing professionals.
- Enhance your expertise: Build essential digital marketing knowledge, technical skills, and core competencies to thrive in today’s fast-paced industry.
- Apply learning to real-world scenarios: Move beyond theory by solving practical digital challenges and tackling real-world marketing problems.
- Expand your global network: Connect with a diverse group of professionals and gain expert insights into international marketing trends and practices.
- Future-proof your career: Stay ahead of digital innovations and unlock new opportunities with expert guidance and cutting-edge sector knowledge.
- Available to all: Accessible to learners of all backgrounds, this course is well-suited for ambitious professionals from non-business backgrounds aiming for competitive positions.
- Learn on a global stage: Join an international cohort of peers, offering fresh perspectives, cross-cultural collaboration, and a broader professional network.
- Career-focused projects: Undertake a consultancy or applied research project that addresses a live business challenge, ensuring your work is relevant, impactful, and career-enhancing.
- Comprehensive support: Accessible support resources – including academic guidance, career counselling, and learning tools – are available on-demand to ensure students have everything they need to succeed.
Why join this programme?
Study 100% online
With Roehampton’s MBA, you will access your course content through our learner-friendly virtual platform. From anywhere, you’ll be able to see lectures, case studies, seminars, and other interactive activities to keep things interesting.
Learn business-ready skills
This postgraduate degree is designed to strengthen your skills with management and business topics applied within the business context. You’ll be ready to put your enhanced business acumen to the test in your current role or on the first day of your new job.
Gain leadership confidence
Master the latest techniques used in management to cultivate an innovative and efficient team within your organisation. Our experienced faculty will help you learn to lead for change.
Subjects
We make learning possible anywhere, anytime, and in any way. On this programme, you’ll work through forward-looking, research-driven modules tailored for the real world — all at your own pace. Sharpen your professional skills and get ready for the real world as you experience a dynamic approach to learning through hands-on projects, innovative assessments, a practical dissertation, and on-demand support — all on our cutting-edge virtual learning platform.
Understand how global companies create marketing strategies to enhance customer value and stay ahead of the competition in a digital world. Apply concepts such as market orientation, segmentation, and the marketing mix to real-world international challenges.
Gain critical insights into the design and purpose of digital marketing strategies. Develop practical skills to contribute to digital marketing projects and explore how digital tools are reshaping traditional marketing practices.
Dive into the latest trends in digital marketing, including AI, e-loyalty, and online branding, to understand their influence on global strategies and decision-making.
Examine how consumer psychology shapes online behaviour. Apply these insights to assess current trends in digital consumer culture and marketing strategies.
Study how to engage audiences on social media and apply best practices for managing and evaluating social media presence. Learn to leverage various platforms effectively in a business context.
Develop strong data and analytics skills to support marketing decisions. Understand the role of data in shaping marketing strategies and learn how to make informed, data-driven choices.
Explore essential research methods used in business and management. Learn to critically assess research quality, evaluate different research approaches, and effectively integrate academic literature.
Apply your knowledge to a focused study or consultancy project, showcasing your expertise and consolidating your learning from the programme.
About University of Roehampton Online
The University of Roehampton has been shaping futures since the 1840s, earning a reputation as one of London’s leading higher education institutions.
For over 10 years, we’ve pioneered online learning, offering flexible, expert-led courses that fit around your life.
Ranked in the top 15% of young universities worldwide (THE Young University Rankings 2024) and among the top 10 UK universities for postgraduate satisfaction two years running (PTES),
Roehampton combines academic excellence with a student-first approach to our online business, marketing, and computing degrees.
