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Course overview
The ICI advertising program designed in conjunction with industry leaders helps you learn the skills you need to succeed in advertising quickly and conveniently.
Job outcomes
Excellent positions in:
- Advertising agencies
- Public relations agencies
- Advertising departments of large
- Corporations
- Marketing departments
- Retail advertising department
- Metropolitan, suburban and country newspapers
- Magazine publishing companies
- Television and television stations
- Marketing departments
- Retail advertising department
Recognition
Study method
- Online
- Blended
- In-class
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Duration study load
- 24 weeks
Entry requirements
There are NO previous work or education requirements for entry into any course level. Graduates can expect higher course levels to result in higher potential salary, positions and skill capabilities.
Course features
- Fast track your career in advertising
- Learn the inside secrets of how to become an advertising pro in months not years!
- Study an advertising course that was designed in conjunction with advertising industry leaders
- Free up valuable time, don’t waste time and money travelling to classes
- Study at your own pace whenever and wherever you are
- Have access to a tutor
- Easy interest-free payment plans from as low as £25 per week
Delivery
This entire course is carried out via Distance Learning (also known as correspondence learning). Distance learning is ideal if you need to adapt around work, family, or other commitments. It is also extremely beneficial should you simply wish to fast track your studies (and career) and not be locked into a timetable.
Our course content and learning experience ensure that your course is relevant and interesting. Learning, tutorial assistance and assessments take place whenever and wherever you are in the country or world. It takes place at your own pace on your own terms to fit your lifestyle. As an ICI student, you’ll never endure a pop quiz, spend countless hours and hundreds of dollars travelling, and never be late with an assignment or for class.
Subjects
General Concepts of Advertising
- Advertising Strategies
- Primary and Selective Advertising
- Institutional Advertising
- Relationship of Objectives of Marketing and Advertising
- The Advertising Budget
- Methods of Financing the Advertising Budget
- The Creative Process – Unique Selling Proposition (USP)
- The Media
- The Campaign Concept
- The Creative Process in Television
- Production for TV
- Evaluation of the TV Commercial
- The Creation in the other Media
- Media Strategy
- Techniques of Media Planning
- The Digital Technology and the Future of the Media
The Advertising Agency
- History and Evolution
- Agency Service Organization
- Fees and Discounts
The Creative Process in Advertising
- The Creative Attitude
- Creative Characteristics
- Conditions for the Creative Process
- Generation of Ideas
Memory Mechanisms In Advertising
- What is Memory?
- Perception
- Immediate memory
- Photographic memory (Eidetic)
- Short-Term Memory
- Long-Term Memory
- Categories of Memory
- Learning
- Forgetfulness
- Interference
- Those “Scripts”
- Repetition and Messages Recall
Sales Promotion
- Definitions
- Merchandising
- Functions
- Working with distributors/middlemen
- Contributing to the organization and operations
- Promotion in Point of Purchase (P.O.P.)
- Stimulating Middlemen Traffic
- Cooperative Advertising Training Middlemen’s Salespersons
- Incentivizing Middlemen’s Salespersons
- Stimulating Consumers / Users
- Sampling
- Prizes
- Contests
Personal Sales
- The Evolution of the Salesperson
- Compensation of the Salesperson
- The process of the Sale
- Creative sale – Reasons that drive buying
- AIDA: Attention, Interest, Desire, Action
- How to develop a list of potential clients
- Territory
- Securing the interview
- Effective interview
- Objections, how to rebut them, Closing the Sale
- Selection and Training of Salespersons
- The Distributed Goods
- The Function Of Distribution
- Channels Of Distribution And Their Interrelation
- The Self-Service outlet
- Classifications Of Middlemen
- Policies And Strategies Of Distribution
- Zoning (Sales Territories) / Example Of Zoning
About International Career Institute
The International Career Institute (ICI) is a private and independent provider of education and training. It is part of a network of affiliated colleges established in 1978 which together educate tens of thousands of students yearly worldwide. At present, students from 77 countries study with ICI from the comfort of their home or office.
Over 80% of students are Australian residents. Using experienced industry-based faculty and the latest resources, ICI delivers over 50 exciting careers and lifestyle focused courses to a broad range of people and businesses. ICI graduates are given skills that will improve their employment prospects and increase their value to employers.
The Institute listens to employers through its strong links to industry. Our tutors are professionals who are not full-time teachers but rather practitioners who actively work in their field of specialisation.
