CoursesWorkforce Training
Menu
    All Courses
  • Home
  • About Us
  • Workforce Training
  • Top Courses
  • Become a Partner
  • Affiliates
  • Education Providers
  • Contact Us
  • Careers
  • Terms of Use
  • Privacy Policy
  • Blog
  1. Home
  2. Marketing & Communication
  3. Digital Marketing
  4. How to Become a Digital Marketer


How to Become a Digital Marketer



70% of marketing leaders in the UK say that they’re worried about a shortage of digital skills, according to a report by the Digital Marketing Institute. This is great news if you want to become a digital marketer, as you’ll find plenty of jobs to pick from.

Interested? Here’s our quick guide to kick-starting your career.

What Qualifications Do Digital Marketers Need?

There are several different pathways you can take, depending on your current qualifications:


  • Apply to do a marketing/digital marketing degree.

    If you haven’t been to university, you could apply to study marketing at degree level. Most degree courses are accredited by the Chartered Institute of Marketing and some include a valuable year-long placement in a marketing role.

  • Take a postgraduate qualification in digital marketing

    If you already have an unrelated degree but you’re keen to pursue a career in digital marketing, why not study it at postgraduate level? Master’s degree courses are open to graduates of any discipline and government-funded loans are available.

  • Take a short digital marketing course

    If you don’t want to commit to degree level study there are plenty of short, affordable digital marketing courses that will help you to master individual tools of the trade like Google Analytics, Google AdWords and Facebook Insights. Alternatively, you could opt for a longer diploma that covers all of the main digital marketing specialisms, from SEO to social media marketing.

  • Apply for an apprenticeship

    A digital marketing apprenticeship will provide you with valuable on-the-job training and experience. The type of apprenticeship you apply for depends on your current level of education.

Digital Marketing Apprenticeships

Intermediate apprenticeships


Entry: You need to be over 16 and show that you have the ability to complete the programme.

Level: Level 2, equivalent to 5 GCSE passes.

Advanced apprenticeships


Entry: A level two apprenticeship or 3-5 GCSE passes.

Level: Level 3, equivalent to 2 A level passes.

Higher apprenticeships


Entry:  An advanced apprenticeship or level 3 qualifications such as A levels,  level 3 NVQs or a BTEC National.

Level: Level 4, equivalent to a foundation degree, an HNC or the first year of a degree.

Degree apprenticeships


Entry: An advanced apprenticeship or Level 3 qualifications such as A levels, level 3 NVQs or a BTEC National. Some employers require specific grades.

Level: Level 5-6, equivalent to a full degree.

As a Beginner, Where Should I Start in Digital Marketing?

A simple search online will reveal a multitude of free resources to help you increase your digital marketing know-how. Google’s Digital Garage is a great place to begin. It’s also worth following a few digital marketing experts. We recommend checking out Neil Patel’s blog,  The Moz Blog and Social Media Examiner for starters.

Experience is highly valued in the world of digital marketing, so if you’re doing a course that doesn’t include a placement, try asking local marketing agencies whether you could do a couple of weeks’ work experience. This will help you to understand how digital marketing campaigns work and give you the chance to network with professionals. Alternatively, ask local charities or small businesses whether you could produce some content for their blog or social media accounts.


Browse Digital Marketing Courses Now!

What Does a Digital Marketer Do?

While every digital marketer needs to know how to carry out essential tasks like keyword research, there are also a number of digital marketing skills you could specialise in.

  • Pay-per-click (PPC) advertising

    This specialism involves creating online ad campaigns, analysing their success and producing reports. You’ll use tools like Google AdWords, Facebook Ads and Bing Ads.

  • Social media marketing

    This involves helping businesses to develop their online presence via social media channels including Facebook, Twitter and Instagram. You’ll create social media strategies, plan content, manage communities and track the effectiveness of posts.

  • SEO (search engine optimization)

    This involves ensuring that web pages appear at the top of search engine results, in order to increase the number of visitors. You’ll be researching keywords, link building and using web analytics software.

  • Content marketing

    This involves creating content marketing strategies. You’ll produce engaging copy for blogs, websites, landing pages, marketing emails and social media. You’ll also adapt your tone of voice to suit your target audience and using copy to persuade readers.

  • Email marketing

    This specialism involves producing and sending email newsletters and promotions. You’ll be creating persuasive copy, producing attractive templates and using data and analytics software to test out different variables.



If you become a digital marketer you could work with businesses, charities and government organisations. Larger companies often have in-house marketing departments, while smaller ones tend to offer work on a freelance or contract basis. Remote and flexible work are also common.

Many aspiring marketers start their career by joining a digital marketing agency. These provide general online marketing services to a range of clients, although some specialise in particular sectors.

£0,000
Average Salary for a Digital Marketing Manager

Popular Career Pathways for Digital Marketers

The field of digital marketing offers a very broad spectrum of possible career paths and salaries, for example:

  • Assistant Digital Marketer (£19,374)
  • Digital Marketing Executive (£25,023)
  • Copywriter (£26,482)
  • SEO Executive (£24,460)
  • Content Manager (£33,768)
  • SEO Manager (£36,966)
  • PPC Manager (£32,030)
  • Head of Paid Search (£63,747)
Browse Digital Marketing Courses Now!

Related To Digital Marketing Courses


Top 10 Courses You Can Do To Help You Land a Job Post-Pandemic

Looking to land a job after the pandemic? Check out our top 10 courses to get you there 'What did yo...

3ffb05b7a132e592be3c5e4b75c162cd?s=50&d=mm&r=g
By Clare Holway
Dec 22, 2020
Read More

Unlock Your New Career With These In-Demand Job Skills

Looking for a new job this year? Then you’ll be glad to know that professional networking website Li...

0fa74e5e58c667c5c68643240b2e02a6?s=50&d=mm&r=g
By Anna Whitehouse
Apr 25, 2019
Read More

The 10 Best Jobs in the UK for 2019 Revealed

Thinking of changing jobs this year? Spring is the ideal time to start searching, as the season’s wa...

0fa74e5e58c667c5c68643240b2e02a6?s=50&d=mm&r=g
By Anna Whitehouse
Feb 22, 2019
Read More

Popular Courses

  • Accounting Courses
  • Administration Courses
  • Bookkeeping Courses
  • Finance Courses
  • Business Management
  • Human Resources Courses 
  • Computer Courses
  • Cyber Security Courses
Copyright © 2020 Coursesonline.co.uk Contact About Privacy Terms Become a Partner Affiliates Blog Sitemap
VAT No: 301 5420 62 Company No: 11182409

Coursesonline.co.uk uses cookies. By continuing you are agreeing to our use of cookies. Learn more.

gdpr logo
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

Additional Cookies

This website uses additional cookies to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

Please enable Strictly Necessary Cookies first so that we can save your preferences!

Cookie Policy

More information about our Cookie Policy