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Short Marketing Courses

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Copywriting for Digital

On this 2-day course, you’ll learn how to write better copy for web, email, social media and blogs. Use these techniques to gain attention, drive traffic and improve results. Understand what works and apply this to your writing....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Copywriter +2
Institute of Data & Marketing -  Course

Affiliate Marketing

Make affiliate marketing work better for your business. Learn how to devise a strategy, set objectives and measure results. Identify the types of affiliates that are best for your business and integrate this into your wider marketing strategy....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

B2B Lead Generation

Generate more leads for your sales team. Learn how to target your best prospects and set up effective key performance indicators to measure your results. Qualify leads and discover how to create content that works best for key target audiences....

Institute of Data & Marketing -  Course
Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Manager +2
Institute of Data & Marketing -  Course

Copywriting for Social Media & Blogs

Learn to engage your audience with techniques for writing blog posts and social media updates. Discover how to write in a conversational style that engages readers and promotes response. Establish an assured voice that resonates with your audience and...

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Copywriter +1
Institute of Data & Marketing -  Course

Customer Retention

Learn how to track the customer journey and drive loyalty. Understand how to use data to create more personal communications with customers and prospects. This course will give you the confidence to create retention strategies that work for your organi...

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Influencer Marketing

Learn how to work effectively with influencers to transform your marketing. Identify the right influencers for your brand and get the most out of influencer relations. Integrate influencer activity with your social media, PR, SEO and community channels...

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

B2B Account-based Marketing

Learn how to develop a successful Account-Based Marketing (ABM) programme. From an understanding of the principles through to practical exercises, this course gives you the tools to get your programme up and running....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

How to Be a More Effective Creative – Online

Reignite or fan the flames of ambition, capability and effectiveness with provocations and practical techniques to help set benchmarks and inspire. All lessons learnt from a long career at the creative coal-face....

Institute of Data & Marketing -  Course
Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Data-Driven Marketing

Drive your business forward by using data to improve results. Learn how to test channels for better outcomes. Understand what metrics count when evaluating performance and what you can do to apply what you’ve learnt to future campaigns....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

B2B Marketing: The Complete Guide

Boost your B2B marketing knowledge and expertise. This 2-day course gives you invaluable insights on strategy, trends, tools, measurement, analytics and more. Gain the confidence you need to deliver results as a B2B marketing specialist....

Institute of Data & Marketing -  Course
Study Method Online
Location Anywhere
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Behavioural Economics

A practical guide to harnessing irrational consumer decisions and making them, if not entirely predictable, then far more intelligible using Behavioural Economics principles....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Digital Marketing: Essentials

Get a best in class, results-focused grounding in all the essential digital marketing skills, from identifying the right digital channel to evaluating campaign performance...

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Digital Marketing Transformation

This course explores the key concepts of Digital Transformation and its potential to constantly change the way we think and work. Gain confidence in the beginning to develop your own digital transformation playbook....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Briefing & Evaluating Creative Work

Learn how to get better results by crafting a brilliant brief. Discover the best way to write a clear proposition and get noticed through big creative ideas. Understand how to confidently evaluate what the creative team produces and give effective feed...

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Digital Marketing Strategy

To provide digital marketers with a structured and practical approach to developing customer-centric digital marketing strategies. Develop a Planning framework to ensure your strategy lays the foundation for powerful strategy development....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Google Analytics: The Complete Guide

This two-day course gives you a comprehensive understanding of Google Analytics. Learn how to get accurate reports that help you boost your marketing campaigns. Discover how to measure SEO, PPC, social referrals, email, banner campaigns and other onlin...

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +2
Institute of Data & Marketing -  Course

Budgeting for Marketers: Essentials

Get a greater understanding of the numbers that underpin your marketing. This introduction will help you to create the right financial business case and measure outcomes. Use this knowledge to forecast results and build successful marketing campaigns....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

Leadership for the Modern Marketer

Become the best leader you can be, using the two key principles of hacking: speed and impact. Learn how to apply yourself at work to drive your performance and build your network. Build the confidence to continually improve and support yourself....

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Leadership Manager +1
Institute of Data & Marketing -  Course

B2B Copywriting

This course will take you step-by-step through each stage of the communication process – from planning to post-campaign analysis. You’ll be able to approach each new writing task with confidence in your ability, and a clear road map to succ...

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Copywriter +1
Institute of Data & Marketing -  Course

Content Marketing: The Complete Guide

Learn how to use content marketing to engage with your customers and improve results. Understand the elements of a successful content marketing strategy, and how to track and measure its success. Identify the best channels and how to distribute content...

Institute of Data & Marketing -  Course
Study Method In-class, Online
Location London England
Job Outcomes Digital Marketing Manager +1
Institute of Data & Marketing -  Course

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