Do You Have the Right Personality for a Career in Marketing?

Are you creative, sociable, analytical, organised, and an excellent communicator? You could have the ideal personality characteristics to thrive in marketing.

Career prospects in marketing are vast, and you’ll be able to use your skills in various sectors and in multiple roles. All kinds of talented people find success in the marketing profession, but some personality traits fit the industry’s best.

Marketing is all about people. Suppose you’re sociable, a bit of an extrovert, and enjoy being part of a team and talking to people. In that case, you’ll feel confident communicating with clients, journalists and collaborating with your in-house marketing team.

A big part of a marketing role is getting the word out about your projects. You’ll need the confidence to communicate through various channels, from face-to-face to social media, to content and email marketing.

One of the best things about a career in marketing is that you get to be creative. If you’re the type of person who can think outside the box and find innovative ways to do things differently and make your message stand out, then you belong in a marketing department. Creative marketing is about being unique in everything from marketing strategy to written content to imagery.

Don’t apologise for being ambitious and motivated when it comes to both the projects you work on and your own career. Being driven, setting goals (and meeting them) are valued attributes in the marketing profession and lead to long-term success.

Marketing is about connecting and engaging with customers. If you want people to buy into your product, brand, or ideas, you’ll need to give them something. Whether that’s entertainment, information, or the next big thing, it’s up to you to find fun, new ideas, and ways to shape and share your message.

Marketing, and mainly digital marketing, moves fast and is ever-changing. From adapting your SEO strategy to keep up with the algorithms, finding fun ways to keep customers engaged on social media, to coming up with new ideas to delight your demographics, you’ll need to be willing to adapt and innovate.

Whether you’re marketing a small business or a big brand, you’ll need to be adept at planning, scheduling, and meeting deadlines. The best marketing professionals plan ahead, schedule suitable campaign materials to engage customers at crucial times of the year, such as Christmas, and utilise project management and organisational skills to keep projects on track.

You’ll need skills (or be willing to learn them) in using software and tools like content calendars to plan, organise, track, manage and analyse marketing campaigns.

Whether you’re marketing a small business or a big brand, you’ll need to be adept at planning, scheduling, and meeting deadlines. The best marketing professionals plan ahead, schedule suitable campaign materials to engage customers at crucial times of the year, such as Christmas, and utilise project management and organisational skills to keep projects on track.

You’ll need skills (or be willing to learn them) in using software and tools like content calendars to plan, organise, track, manage and analyse marketing campaigns.

There is a huge range of marketing jobs to choose from, meaning you have a vast choice in the way you steer your marketing career path. A career in marketing could lead you to several different roles and specialisms, including:

Short-term courses like Avado’s Squared+ Digital Marketing Programme can be completed in 6 months for those looking to launch their career into marketing. It’s ideal for anyone who wants to try something new without taking a significant career break. If you’re looking to take your marketing skills to the next level, in-depth courses such as a MSc Global Digital Marketing can drive your career forward.