Course overview
Attention UK learners: level up your skill set and build confidence and capability to apply modern digital marketing strategies on the job. No matter your role or industry, our UK Digital Marketing Short Course gives you the tools to drive growth with multichannel campaigns powered by data and customer insight.
Job outcomes
- Digital Marketing Manager
- Social Media Specialist
- Marketing Analyst
- Digital Marketer
- Content Strategist
- E-Commerce Manager
- Marketing Project Manager
What you'll learn
- Use a full arsenal of digital marketing tools, including Google AdWords and Facebook.
- Design and execute comprehensive marketing plans through channels such as social media, search, email, and paid advertising.
- Execute marketing strategy that’s powered by data and customer insight.
- Measure and optimize performance for campaign success using Google Analytics.
- Apply what you’ve learned to create a portfolio project: an end-to-end campaign that addresses a real-world growth problem.
Study method
- Online
- Blended
- In-class
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Duration study load
- Part-time: 10 weeks
- 20 hours per week
Entry requirements
This is a beginner-friendly UK digital marketing program with no prerequisites, although many students are familiar with basic marketing concepts and have worked on marketing campaigns. Whether you’re brand new to the marketing field or you’re looking to get more from existing marketing campaigns, our digital marketing curriculum will enable you to explore the full suite of modern digital marketing tools and put them to work for you, your company, and your career.
Our Admissions team can discuss your background and learning goals to advise if this UK Digital Marketing Short Course is a good fit for you.
Course features
Here are just some of the benefits you can expect as a GA UK student:
- 40 hours of expert instruction designed to build a well-rounded foundational digital marketing skill set.
- A short onboarding task to prepare for this course.
- Robust coursework, including expert-vetted lesson decks, project toolkits, and more. Refresh and refine your knowledge throughout your professional journey as needed.
- A real-world, multichannel digital marketing campaign, developed and executed with support from your instructor.
- Individual feedback and guidance from instructors and teaching assistants during office hours. Stay motivated and make the most of your experience with the help of GA’s dedicated team.
- Exclusive access to alumni discounts, networking events, and career workshops.
- A GA course certificate to showcase your new skill set on LinkedIn.
- Connections with a professional network of instructors and peers that lasts well beyond the course. The global GA community can help you navigate and succeed in the marketing field — whether in London, across the UK, or across the globe.
Assessment
For your final project, you’ll work on a real-world digital marketing problem, crafting an end-to-end marketing campaign plan across multiple channels. You’ll set objectives and KPIs, engage with customer research and storytelling, lay out tactics and a creative brief, and harness data to optimise your campaign. You’ll also deliver a final presentation which can serve as a campaign case study for stakeholders, future employers, or your portfolio.
We encourage you to tackle a marketing challenge that’s related to your work or a passion project you’ve been meaning to carve out time for.
Throughout the UK digital marketing course, you’ll also complete a number of smaller projects designed to reinforce what you’ve learned in each unit.
Delivery
- Online instructor-led sessions and self-paced lessons.
- Instructor feedback and support are provided in real-time.
- Personalised career coach support from day one until you find a job.
- Individual and team-based projects to build your job-ready portfolio.
- Powered by Zoom and Slack which mirrors most common workspaces.
About General Assembly
Since 2011, we’ve helped 100K+ alumni worldwide launch tech careers through our award-winning tech bootcamps. Students at General Assembly get live instruction, career coaching and networking opportunities to start or advance their career in a tech role. As part of the Adecco Group, we create a better world of work for all.
When you complete a GA course you become part of the 72K+ alumni on Linkedin who have completed a General Assembly course to start a career they love! Some of the companies that GA grads work at are: Google, Lloyds Banking Group, Bloomberg, BBC, Meta, American Express, Accenture, Microsoft, Amazon and more.