How to Become an SEO Manager
SEO (search engine optimization) management involves improving the search engine ranking of a website through keyword research, link building and more, primarily on Google search. Whether you’re after a robust full-time career or an exciting freelance lifestyle, becoming an SEO manager is a great career option.
What Qualifications Do You Need to Be an SEO Manager?
You can begin your education by taking an SEO course at an institution or online, covering essential concepts like SEO strategy and content marketing, as well as supplementary skills like content writing, social media management and coding.
As a Beginner, Where Should I Start in SEO Management?
One of the best ways to learn SEO is through hands-on experience, for which you can launch your own website or an SEO campaign for family, friends or a charity. You can also brush up on your know-how by reading SEO blogs like Moz or the Official Google Webmaster Central Blog, traversing LinkedIn for the latest developments in the SEO industry or using SEO tools like SEMRush to develop your keyword research skills.
Hackathons and internships are also some fantastic ways to develop a real-world understanding of SEO work while making you a more desirable candidate in the eyes of employers.
Skill Set Required for an SEO Manager
SEO management is a varied role that requires an equally varied skill set. To be a truly effective SEO manager/marketer, you need to possess diverse skills and feel confident in a number of disciplines, from IT and data analysis to stakeholder management and basic psychology.
What Does an SEO Manager Do?
SEO managers help websites attract more traffic through analysing competitors’ SEO, compiling reports through Google Analytics and creating relevant content. You will conduct keyword research while also being expected to stay abreast of the latest developments to the Google algorithm. Your focus will primarily be on organic search, but you will also work on paid search marketing efforts.
As an SEO consultant, you will identify strategies, techniques and tactics to increase the number of website visitors and obtain a higher search engine ranking for your clients.
Typical Duties for an SEO Manager
Working in the field of SEO marketing is likely to keep you on your toes as you take on many different tasks at once, such as:
Churning out content and getting it out for the public to consume makes up a large portion of SEO marketing. It’s also instrumental to ranking highly and getting noticed, which is why every SEO manager needs be knowledgeable and tactical in this area.
Getting content out and hoping for the best doesn’t usually cut it. Monitoring the performance of your content and adjusting your SEO strategy to what’s proven to work is just as (if not more) important.
Drive organic and pay-per-click (PPC) traffic to websites
Content production and analysis won’t be worth much if no one’s visiting your website. Every SEO manager understands the importance of PPC advertising in getting their content and product noticed, especially when starting out.
Popular Career Pathways for SEO Managers
SEO management is a highly versatile career pathway. You could become an in-house SEO specialist working for a small business or large corporation or could work full-time at a digital marketing agency managing SEO campaigns for numerous clients. The SEO industry also gives you room to freelance, working as a one-person agency with a variety of clients.
Starting off as an SEO manager could lead you down the path of becoming a Marketing Manager or the head of the SEO team, or even into an adjacent role such as a Copywriter or Social Media Manager.