Course overview
Are you passionate about shaping the future of digital marketing landscapes? If your curiosity lies in steering brands through the digital era with innovative strategies, the MSc Digital Marketing course at LIBF is your springboard into this exhilarating field. Through a cutting-edge curriculum, you’ll navigate the intricacies of digital marketing strategies, online presence, analytics, brand management, and ethical considerations, equipping you with the comprehensive skills needed to lead in the digital marketing domain.
At LIBF, we pride ourselves on delivering education that blends theory with practical application, enabling you to future-proof your career in the vibrant world of digital marketing. Our course is designed for the ultimate flexibility, allowing you to study from anywhere in the world and at a pace that suits your lifestyle. By joining our community, you gain access to not only expert educators and industry leaders but also a network that spans the globe. Embrace the opportunity to ignite your career with our MSc Digital Marketing course, where every lesson is a step towards becoming a digital marketing leader.
Job outcomes
- Digital marketing manager
- Digital analyst
What you'll learn
This comprehensive MSc Digital Marketing course lays a pathway to diverse career opportunities across the digital marketing spectrum, from brand management in multinational corporations to analytics in burgeoning tech start-ups. As a graduate, you’ll emerge with a portfolio of employability skills that are in high demand:
- Strategic online and social media planning
- Advanced data analytics and interpretation
- Agile marketing methodologies
- Cross-cultural and international marketing insight
- Ethical and legal considerations in digital campaigns
These skills prepare you to navigate the complexities of the digital marketing industry confidently, ensuring you’re not just ready for the present but primed to shape the future.
Study method
- Online
- Blended
- In-class
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Duration study load
- 12 months (full-time)
- 18 months (part-time option 1)
- 24 months (part-time option 2)
Entry requirements
- 2:2 honours degree and above or equivalent – from a recognised institution.
- English language: IELTS Level 6.5 or above with no element below 6.0 (or equivalent).
Course features
- Flexible online learning: Fit learning around your life but study in a structured way, using a flexible online approach with full support from your lecturers and tutors. Learn part-time or full-time – at your own pace, fully online, anywhere.
- Over 140 years of expertise: Upgrade your expertise with the skills of the future. To help you succeed and progress your career, we’re combining our long history of education in finance, business, and technology with an up-to-the-minute online learning platform.
- Innovative personalised learning: Learn on your own terms. Gain the skills you need to reach your full potential and achieve your ambitions. You’ll have support, as well as access to advanced digital learning tools and practical real-life expertise.
- Rewarding your ambition: Distance learning is an affordable, tailored option that fits your lifestyle. Fees for our online degree are spread over the length of your chosen programme, making it easier for you to manage your finances.
Subjects
Our MSc Digital Marketing programme spans key concepts from online and social media marketing to digital analytics, digital marketing strategy, and global brand management. Each module aims to equip you with theoretical knowledge, combined with practical applications, ensuring you’re ready to enter the professional digital marketing world with confidence.
By the end of your masters, you’ll understand how to craft comprehensive digital marketing strategies that resonate with audiences, and gained hands-on experience with digital campaigns.
- Digital marketing strategies: Gain the skills to craft and execute powerful digital marketing strategies, leveraging innovative technologies and sustainable practices to stay ahead in the digital landscape.
- Online and social media marketing: Understand the foundational and strategic elements of online and social media marketing to engage audiences effectively and foster brand loyalty in an increasingly digital world.
- Advanced research methods: Equip yourself with the skills to conduct in-depth market research, vital for understanding market trends and consumer behaviour, and making informed marketing decisions.
- Global brand management: Learn the secrets of developing and managing global brands, understanding how to adapt and position brands across different markets to maintain relevance and consumer connection.
- Digital analytics and strategies: Master the use of digital analytics to measure marketing strategy success, learning to refine strategies and optimise the digital customer engagement journey.
- Seminar: ethics and societal considerations in digital marketing: Dive into the ethical and societal considerations of digital marketing, exploring global data protection, ethical frameworks, and the impact of digital marketing on society.
- Project: digital campaigns: Put theory into practice by designing, executing, and assessing a comprehensive digital marketing campaign. This hands-on experience prepares you to lead digital initiatives from concept through to execution and review.
- Project: agile online marketing: Apply agile methodologies to online marketing projects, fostering adaptability and a customer-centric approach to digital campaign management.
- Elective (see electives section below)
- Master thesis: With the guidance of a supervisor, prepare a written dissertation focused on a major field of study. Scientifically evaluate and critically discuss a chosen issue and suggest possible solutions.
- Seminar: current topics in AI: Engage with the forefront of artificial intelligence research and its implications for digital marketing. Explore and critique the latest trends, preparing to employ AI innovations in strategic marketing efforts.
- Corporate governance of IT, compliance, and law: Navigate the complex landscape of IT governance, understanding its compliance requirements and legal frameworks. This knowledge is crucial for mitigating risks and ensuring ethical digital marketing campaigns.
- Seminar: marketing responsibility: Delve into the ethical dimensions of marketing in the digital age. Assess the impact of marketing communications on society and explore responsible practices that can lead to more sustainable business models.
- Leadership: Develop a deep understanding of leadership dynamics, equipping you with the tools to lead effectively, addressing complex issues with a solid psychological and sociological foundation.
- Analytical software and frameworks: This module aims to give you practical knowledge of the software and frameworks underpinning modern digital analysis, enhancing your skills in real-time analytics and data interpretation.
- Diversity management: Understand how to effectively manage diversity within marketing teams and campaigns. Explore strategies for leveraging diverse insights and perspectives to enhance creativity and reach in your marketing efforts.
- Self-arranged internship (*): Gain practical experience by securing and completing an internship, applying your knowledge in a real-world setting and developing hands-on skills in digital marketing.
*You’ll be responsible for arranging a suitable internship for your field of study. Once arranged, please complete an application to the internship module via myCampus, to make sure your internship can be recognised and credited towards your course requirements.
Once enrolled, you will be expected to meet LIBF’s policies and standards.
About LIBF
We are LIBF – a professional body that has been providing industry-leading education for more than 140 years.
Throughout our history, we’ve been helping people build successful careers in business, finance and technology – working to make the industry accessible to all.
Our focus is on life-long learning. We equip our students with real-world skills and globally recognised qualifications that allow them to achieve their career ambitions. This emphasis on practical skills means our students can quickly apply the knowledge gained in our courses in their working lives.
Our engaging webinars offer a unique opportunity to delve into the distinct benefits of online learning with us, crafted to ignite your ambitions.
Why join a webinar?
- Obtain a thorough understanding of our online learning methodology directly from our Study Advisors.
- Receive a step-by-step guide on the application process, funding options, entry requirements, and more.
- Get instant answers and personalized advice from our Study Advisors to navigate your online learning pathway.
Register for a webinar that fits your schedule. Let’s begin this educational journey together, unlocking your potential and beyond. All webinars are conducted on Zoom and commence at 6.00 pm UK time.
The LIBF faculty itself is comprised of business, banking, finance and technology experts with extensive experience in the industry. We embrace innovation in education and our courses are flexible and delivered through a variety of media, to provide a rich learning experience.
